Brand experience company Freeman has announced it has completed the acquisition of Staging Connections Group Limited (SCGL), a global event services company.
Founded in 1986, SCGL is an international business with centers of excellence in Australia, New Zealand, China, Singapore and Fiji. With its 15 offices and 680 employees throughout ANZPAC, SCGL provides Freeman with an immediate presence throughout the region.
“As our clients are expanding globally, they want the same level of Freeman quality, service, technology and support in markets around the world. This acquisition provides us with an immediate presence in ANZPAC and connects us with an organisation and team that shares our values and our design-driven, customer-centric approach to business,” said Joe Popolo, CEO of Freeman.
“There are tremendous growth opportunities by combining these two great companies. Staging Connections [Group] has strong relationships with the leading brands in ANZPAC and a reputation for superior production design. Together, we will continue to deliver an unparalleled suite of services to our clients around the world,” continued Popolo.
SCGL is aligned with Freeman’s value system and culture, and brings a customer-centric approach focused on innovation, partnerships, employee development and customer success.
“There are a lot of synergies between the Staging Connections [Group] culture and that of Freeman, particularly our customer-centric approach to event delivery. We’re confident that we will fit together seamlessly,” said Tony Chamberlain, managing director of Staging Connections.
“We’ve been working with Staging Connections over the years and have been impressed with their people and their culture. There couldn’t be a better fit for Freeman as we continue to expand into global markets. I’m excited to have them join our audio visual division and thrilled to have managing director, Tony Chamberlain, as a partner,” said Ken Sanders, president of Freeman Audio Visual.
The acquisition was approved by SCGL’s shareholders at their shareholder meeting September 24, 2015 and by the Australia Federal Court on October 1, 2015. Staging Connections Group Limited is now part of Freeman’s audio visual division and will retain its brand.
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]
GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]
Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]
Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]
The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]
SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]