B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Free TV Calls For “Less Brooklyn Nine Nine & More Kabul Kitchen” On SBS
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Free TV Calls For “Less Brooklyn Nine Nine & More Kabul Kitchen” On SBS
Media

Free TV Calls For “Less Brooklyn Nine Nine & More Kabul Kitchen” On SBS

Staff Writers
Published on: 25th June 2018 at 10:35 AM
Staff Writers
Share
2 Min Read
SHARE

Industry body Free TV Australia has called for greater regulatory oversight to ensure that the roles ABC and SBS play in Australian’s media landscape are in line with their charters.

In a submission lodged with the Competitive Neutrality Inquiry Panel on Friday, Free TV argued that over the last five years, SBS TV has moved away from its principal role as a multicultural broadcaster.

“Much of its programming is now indistinguishable from the existing commercial networks,” Free TV chairman Harold Mitchell said.

Free TV CEO Bridget Fair noted that independent analysis has confirmed that of the top 150 shows across SBS One, SBS VICELAND and SBS Food Network, over 55 per cent was commercial content unaligned with their charter.

“We need less Brooklyn Nine Nine and Batman, and more Eurovision and Kabul Kitchen,” she said.

“That’s why we need greater regulatory oversight by the Australian Communications and Media Authority to ensure that our national broadcasters remain distinctive, deliver on their charters and do not duplicate commercial services.

“But more importantly, deliver the public policy outcomes they were set up for.”

Under the model proposed by Free TV, a new requirement would be introduced for SBS to take account of the services provided by the commercial sector – mirroring the requirement that already applies to the ABC.

The ACMA would be tasked with undertaking annual competition and charter reviews to report on the performance of the national broadcasters in delivering on their charters.

Free TV has also called for the ABC and SBS Codes of Practice to be registered by the ACMA in the same way as the Commercial Television Industry Code of Practice.

“We have recommended that the panel reinforce the crucial role that national broadcasters play in the lives of Australians. Our proposals are absolutely focussed on that,” Fair said.

“All Australians need strong and vibrant national broadcasters that deliver strongly on their existing charter obligations.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: ABC, Brooklyn Nine Nine, free tv, Free TV Australia, SBS
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?