Foxtel has announced it will be the first global syndication partner for Sky Glass, the British broadcaster’s new smart TV product.
Similar to Foxtel, Sky has provided its services to customers through a satellite dish or set-top box for many years.
But with the continued rise of CTV and streaming services, Sky has ‘cut the cord’ and launched Sky Glass as a no-frills product that will allow users to watch their favourite content from various streaming services, all in one place.
Sky Glass smart televions will soon go on sale in the UK in three sizes: 43-inch, 55-inch, and 65-inch. The TVs wil come with access to Sky TV’s channels and will also provide users with access to third-party services such as Netflix, Spotify, and Disney Plus.
With Foxtel continuing the push into the streaming space – most recently with the launch of Flash – the company says adding Sky Glass will complement this strategy.
“Sky Glass will add another dimension to our future as we continue to invest in innovation and reposition Foxtel to be Australia’s premium aggregator of streamed entertainment,” said Foxtel Group Chief Executive Patrick Delany.
“We are incredibly pleased to be the first syndication partner for Sky Glass. It allows us to join a global product and technology roadmap created by Sky and Comcast, offering customers a world-class entertainment experience and devices, powered by Comcast’s global technology platform.
“This solution will genuinely provide everything in one place for customers, along with even greater simplicity with a single premium device, easy buying, and a plug and play experience.”
Sky Group Chief Executive Officer Dana Strong said: “We are pleased to announce Foxtel, Australia’s leading subscription TV company, as our first Sky Glass syndication partner.”
Sky Glass devices are expected to be available to Australians from 2023.
