Foxtel Scraps Lifestyle YOU As Part Of Channel Restructure

Foxtel Scraps Lifestyle YOU As Part Of Channel Restructure
SHARE
THIS



Foxtel has announced scheduling changes to its linear channel line-up for financial reasons, as well as to improve audience optimisation.

Effective 11 October, both Foxtel Arts and Foxtel Smooth (which is operated under a brand licence from NOVA Entertainment’s smoothfm) will share the same broadcast signal, while still occupying two channel numbers (133 and 806).

The two channels will be day-parted, with Smooth programming throughout the day and overnight from midnight to 6pm, and Foxtel Arts content scheduled from 6pm to midnight, daily.

This change means that, for the first time, Foxtel Arts will be available to all Foxtel customers, irrespective of their subscription package.

Furthermore, Lifestyle YOU will cease broadcasting with key programming, moving to The Lifestyle Channel, Arena and On Demand, as Foxtel looks to streamline and improve its service.

Foxtel’s executive director of TV, Brian Walsh, said: “We have taken this decision because it makes a lot of sense both in financial terms and audience optimisation.

“Foxtel Smooth’s peak audiences are in daytime, whilst for Arts, audiences tune in during the evening, so this is really about combining the best of both worlds for our customers.

“Yes, this is consolidation. However, as our television and video world continues to evolve, it is imperative we review every aspect of the business.”

Please login with linkedin to comment

Arena Fetch TV Foxtel Arts Foxtel Smooth Lifestyle YOU The Lifestyle Channel

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]