Foxtel has announced scheduling changes to its linear channel line-up for financial reasons, as well as to improve audience optimisation.
Effective 11 October, both Foxtel Arts and Foxtel Smooth (which is operated under a brand licence from NOVA Entertainment’s smoothfm) will share the same broadcast signal, while still occupying two channel numbers (133 and 806).
The two channels will be day-parted, with Smooth programming throughout the day and overnight from midnight to 6pm, and Foxtel Arts content scheduled from 6pm to midnight, daily.
This change means that, for the first time, Foxtel Arts will be available to all Foxtel customers, irrespective of their subscription package.
Furthermore, Lifestyle YOU will cease broadcasting with key programming, moving to The Lifestyle Channel, Arena and On Demand, as Foxtel looks to streamline and improve its service.
Foxtel’s executive director of TV, Brian Walsh, said: “We have taken this decision because it makes a lot of sense both in financial terms and audience optimisation.
“Foxtel Smooth’s peak audiences are in daytime, whilst for Arts, audiences tune in during the evening, so this is really about combining the best of both worlds for our customers.
“Yes, this is consolidation. However, as our television and video world continues to evolve, it is imperative we review every aspect of the business.”
The Australian Made logo has confirmed its international appeal, with new Horizon Consumer Science research finding 97 per cent of overseas consumers have a positive first impression of the iconic green and gold kangaroo. The research, which was carried out in six diverse export markets, found that more than two thirds (70 per cent) of […]
Dulux has appointed DDB Melbourne as its sole creative and strategy agency following a competitive pitch. As a result of the appointment, the agency will lead strategy and creative for Dulux’s Decorative paints and coatings portfolio of brands, including Dulux, British Paints, and Berger. Dulux GM of Marketing, Strategy & Growth, Richard Hansen said: “Previously […]
Candice Ayad has worked with strong, powerful women leaders. But they lacked two fundamental qualities in their leadership, which, she says, will be critical within businesses going forward. The Women in Media Awards, presented by Are Media, are just days away, with the best of Australian media set to be recognised and celebrated for their […]
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]