B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Foxtel, MCN & Cadbury Join Forces To Bring Australians Closer Together
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Foxtel, MCN & Cadbury Join Forces To Bring Australians Closer Together
CampaignsMedia

Foxtel, MCN & Cadbury Join Forces To Bring Australians Closer Together

Staff Writers
Published on: 2nd November 2018 at 9:07 AM
Staff Writers
Share
3 Min Read
SHARE

MCN and Foxtel, in collaboration with Dentsu Aegis’ premium entertainment agency, The Story Lab, have created a major new 12-month integration partnership between Cadbury and Foxtel Movies in the two brands’ first-ever collaboration.

The market-first deal sees Cadbury partner with Foxtel on a new TV package designed specifically for the confectionary company to create connected moments with their brand and all Australian families.

The partnership includes integration into 10 of Foxtel’s multi-screen movie channels including Premiere, Romance, Action, Comedy, Thriller, More Movies and Masterpiece, plus themed pop-up channels during key viewing periods.

Cadbury will also have a presence on Foxtel’s On Demand movie offering FoxFlicks.

Commencing this Sunday, the partnership sees a series of six 30-second ‘epic movie moments’ featuring a core family cast.

The six seasonal creative pieces, shot exclusively for Cadbury and executed across the 12-month partnership period, aim to demonstrate how Foxtel’s premium movie offering and Cadbury can forge moments of true connection.

In addition to delivering Cadbury’s creative across the Foxtel platform, the campaign will also be supported by themed programming, integrated content, promotions and events.

Foxtel’s head of sponsorships for advertising sales and brand partnerships, Damian Clearly, said: “Cadbury’s partnership with Foxtel Movies embodies the true essence of entertainment like never before, as it marries a new, premium advertising experience provided by Foxtel with a key advertising partner to further enhance the enjoyment of our subscribers.

“True to the values of both organisations, it delivers a mandate of reigniting human connections through the power of film in a fun and relatable way, setting a new benchmark for the brand partnerships team at Foxtel and MCN.

MCN group partnership manager Charlie Brown said: “Foxtel’s Movie offering provided Cadbury with the perfect passion point as movies, the nation’s number one past time, is an experience that can be enjoyed and shared together, just like a block of Cadbury dairy milk chocolate.

“By customising a package which uses one of Foxtel’s premium assets to deliver Cadbury’s brand objectives, we were able to use the power of integration to better connect the brand with their consumers.

“The result is an ongoing presence for Cadbury in Australian households over the next 12 months ensuring deep, consistent awareness and in turn, cut through for their brand.”

The Story Lab’s national managing director, Adriana Colaneri, said: “The Story Lab has brought to life a truly market-first partnership which creatively connects the shared values of two brands in a way that is authentic, engaging and at scale.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Cadbury, Foxtel
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?