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Reading: Four’N Twenty Goes For Gold With Latest Olympics Campaign Via TBWA\Melbourne
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B&T > Advertising > Four’N Twenty Goes For Gold With Latest Olympics Campaign Via TBWA\Melbourne
Advertising

Four’N Twenty Goes For Gold With Latest Olympics Campaign Via TBWA\Melbourne

Staff Writers
Published on: 22nd July 2024 at 11:43 AM
Staff Writers
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To celebrate its new sponsorship of the Australian Olympic Team, Four’N Twenty is serving up a national campaign dubbed “Running On Paris Time”. Delivered by TBWA\Melbourne, the fresh work is part of a broader creative idea.

Part of Patties Food Group, the pie brand is looking to broaden its reach beyond Aussie shores.

“Four’N Twenty, ‘The Original Fan Food’, is at the top of the podium when it comes to footy. But we’re hungry for more, solidifying ourselves as a staple for an even wider range of sports fans. We’re excited to make our first big splash on the global stage,” said Anand Surujpal, chief marketing & growth officer, Patties Food Group.

The new creative idea “Being a Fan is Hungry Work” celebrates those who put sport first, no matter what.

The latest work was built on the insight that “Being a fan is bloody hard work. And no one acknowledges it. But that’s what makes it so rewarding,” expressed by Zac Martin, planning director, TBWA\Melbourne.

The first iteration of the new idea is a national integrated campaign “Running On Paris Time”. It includes a slew of executions ahead of the Paris 2024 Olympic Games from outdoor and radio, right through to more tactical activities like sponsoring ‘Australia’s biggest fans’ to get them to the games.

“Being a sports fan means sacrifice. Stress. Meat pies. Heartbreak. Exhilaration. More pies. This year it also means waking up at 4 am to catch the games in Paris time. Our new campaign has a bit of fun with the knock-on effect of that early morning fandom,” said Matt Stoddart, executive creative director, TBWA\Melbourne.

The media strategy, delivered by United – part of the integrated full-service agency – sees the campaign running across outdoor, social, radio & digital audio, in-store, and influencer content including with Four’N Twenty ambassadors, Jonathan Brown & Tayla Harris.

Credits:

Agency: TBWA\Melbourne

Paul Reardon: Chief creative officer

Matt Stoddart:  Executive creative director 

Harrison Webster: Creative director

Max Reed: Creative director

Zac Martin: Planning director

Amy McKay:  Senior business director

Ricci Meldrum: Managing director

Kate Steven: Project director

Mika Parow: Integrated producer

Eliza Smith: Client partner, Eleven

Michaela Stevenson: Senior social media manager, Eleven

Tony McKay: Precision marketing & media lead, United

Evelyn Hamlett: Planning & investment director, United

Production:

Sarah Adamson:  Photographer

Belinda Blooman: Senior producer, Photoplay

Retouching and grade: Capture Lab

SFX: Production Rumble

Client: Patties Food Group

Anand Surujpal: Chief marketing & growth officer

Peter Djalikian: Head of marketing, savoury & international

Rachael Kirby: Head of insights

Pierre Meneaud: Head of digital

Jenny Donaghey: Assistant brand manager, Savoury

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TAGGED: Australian Olympic Team, Four’N Twenty, tbwa melbourne
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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