Former Seven CEO James Warburton To Become Boost Media’s Strategic Partner

Published on: 23rd September 2024 at 11:45 AM

Edited by Staff Writers

1 Min Read

James Warburton.

Former Seven West Media chief executive James Warburton will become a strategic partner for Boost Media.

Warburton will join Boost Media as a strategic partner, representing the private equity firm CVC after it bought a 30 per cent stake in the company.

Boost Media was launched in 2007 by George Buschman, who spent ten years as 2GB’s chief executive. The company provides strategic revenue growth solutions for digital, television, radio, outdoor, and print media operators as well as an exclusive media advisory service.

It sells advertising space on behalf of media operators including News Corp, Nine, and the Nova Network.

CVC also holds stakes in Future Super, Lendi, and superannuation and investment company Mason Stevens.

Aside from his recent CEO stint at Seven, which ended after a cloud of controversy embroiled the company, Warburton spent two decades in marketing roles at DDB Needham and McCann Erickson and was CEO of APN Outdoor.

TAGGED: Seven West Media

By Fredrika Stigell

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Fredrika Stigell is a journalist at B&T with a focus on all things culture. Fredrika is also completing a Master of Archaeology, focusing on Indigenous rock art and historical artefacts in Kakadu National Park. Previously, she worked at a heritage company helping to organise storage collections for Sydney historical artefacts. Fredrika majored in English during her Bachelor's and is an avid reader with a particular interest in 19th and 20th century literary fiction.