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Reading: Former M&C Saatchi Creative Joins Barefruit Marketing
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B&T > Advertising > Former M&C Saatchi Creative Joins Barefruit Marketing
AdvertisingMarketing

Former M&C Saatchi Creative Joins Barefruit Marketing

Staff Writers
Published on: 10th October 2018 at 9:59 AM
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Ballina-based agency Barefruit Marketing has announced the appointment of Alex Wales as its new creative lead.

Wales is Barefruit’s fourth new international hire in 12 months. He started his career at M&C Saatchi in London working for clients including Lucozade, Jameson Whiskey, NatWest Bank and East Midlands Trains.

Throughout his 10-year career, Wales has worked on many digital campaigns in-house and in-agency for Skrill Payments, Etihad Airways and University of Tasmania. He has also created websites for Australian brands such as GoGet and AIME Mentoring

As a co-founder of Liar the Label, a sustainable clothing brand and blog, Wales has also experienced the highs and lows of starting and owning a fashion business, as well as working with other start-us.

As creative lead, Wales will oversee all traditional and digital creative output produced by Barefruit, the six-year old full-service agency started by Claire and Evan Harding.

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TAGGED: Barefruit Marketing, M&C Saatchi
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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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