Ballina-based agency Barefruit Marketing has announced the appointment of Alex Wales as its new creative lead.
Wales is Barefruit’s fourth new international hire in 12 months. He started his career at M&C Saatchi in London working for clients including Lucozade, Jameson Whiskey, NatWest Bank and East Midlands Trains.
Throughout his 10-year career, Wales has worked on many digital campaigns in-house and in-agency for Skrill Payments, Etihad Airways and University of Tasmania. He has also created websites for Australian brands such as GoGet and AIME Mentoring
As a co-founder of Liar the Label, a sustainable clothing brand and blog, Wales has also experienced the highs and lows of starting and owning a fashion business, as well as working with other start-us.
As creative lead, Wales will oversee all traditional and digital creative output produced by Barefruit, the six-year old full-service agency started by Claire and Evan Harding.
Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]