Methodry founder and former KPMG design thinking partner Nathan Baird has released his first book, Innovator’s Playbook, through John Wiley & Sons.
The book shows how applying design thinking and a customer-centric approach is key to supercharging innovation and draws on Baird’s 20 years of experience in the marketing and innovation industry, both client and agency-side, globally and within Australia.
Aimed at organisations looking to succeed in a crowded market, Innovator’s Playbook links the process of creativity, design and innovation to business success and shows how to apply design thinking to help innovate better.
“The COVID crisis has only increased the need to be innovative”, Baird says. “Business leaders the world over have had to pivot their products, services, distribution channels, and business models literally overnight. Right now innovation isn’t just a nice to have, it’s a requirement to survive and thrive, and this book shows you how to do it.”
Baird is the founder of innovation and culture consultancy, Methodry, and in addition to KPMG, where he established and led their Human Centred Design practice, he has previously held several senior positions at Clear, a global marketing strategy business that is part of the M&C Saatchi group.
Innovator’s Playbook is now available at bookstores globally.
