B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Forethought Snares Annalect’s Darren Stein As Global CEO
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Forethought Snares Annalect’s Darren Stein As Global CEO
Media

Forethought Snares Annalect’s Darren Stein As Global CEO

Staff Writers
Published on: 20th July 2021 at 10:00 AM
Edited by Staff Writers
Share
4 Min Read
SHARE

Darren Stein has been appointed the first global CEO of marketing analytics and strategy advisory, Forethought, serving clients across North America and APAC.

“Forethought’s continued multinational success, and its plans for further growth, meant it was time to create the role of global CEO,” said Ken Roberts, Forethought founder and chairman.

He added, “Anyone who knows Darren or has come across his work, would agree that he is uniquely qualified to lead the further expansion of the Forethought business and it is extremely exciting that he agreed to join the firm and lead this next phase.”

Forethought managed to entice Stein away from a highly transformative and impactful stint as CEO of Annalect across Australia and New Zealand (Annalect is part of the Omnicom Media Group).

Prior to that, as CEO of Cadreon, he created a leading integrated insights, analytics, data, tech and programmatic offering through the merger of the Anomaly and Cadreon business units (now Kinesso and Matterkind within IPG Mediabrands).

Diane Shelton, who has completed a successful four years as CEO of Forethought Australia will be moving into a different role but staying with the firm. As one of the country’s leading customer researchers and strategists, she will shift the focus of her professional commitments to be a specialist advisor and advisory board member.

Stein joins Forethought with over 20 years’ experience across analytics, research, data, tech and marketing strategy. His focus will be on supporting the team and accelerating innovation across Forethought’s core capabilities including brand strategy, effective communications, econometric modelling and customer experience optimisation.

His experience in analytics, media, technology and consulting is unsurpassed, whether from inside the corporate environment of Optus or News Corp, or within an agency space such as Mediabrands or Omnicom, he brings superbly well-rounded credentials and know-how to deliver to the needs of tomorrow’s chief marketing, customer and experience officers.

“Partnering CMOs and CCOs to drive demonstrable and long standing growth for their organisations has always been Forethought’s primary focus. I was a client of Forethought’s for 12 years and they were a stand-out partner due to their way of explaining consumer behaviour and drivers of market share. Their insights allowed us to manoeuvre brands into growth or market leading positions with efficiency and purpose,” said Stein.

He added, “But that’s not what got me excited about joining the business. Forethought have actually managed to develop an ecosystem based on patented IP, journal published thought leadership and analytical technology that is best in class. Their approach to improving advertising efficiency with creative efficacy and their ability to prioritise CX investment through their rationing centricity framework is second to none and represents a way of closing loops and joining areas of the marketing insights through to implementation ecosystem that data-led and insight-led leaders have always been looking to resolve.”

Stein commences with Forethought in September 2021.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Forethought
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?