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Reading: Forbes Puts Bets On Brand Journalism In 2016
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B&T > Media > Forbes Puts Bets On Brand Journalism In 2016
Media

Forbes Puts Bets On Brand Journalism In 2016

Staff Writers
Published on: 4th January 2016 at 12:01 PM
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Forbes’ big bet for 2016 in Europe is on brand journalism as marketers look to integrate their voice as organically as possible into the media.

In 2015,  Forbes saw how brands started to realise their potential as brand journalists and began producing an abundance of content, rich with domain expertise.  Next year, Forbes expects this trend to continue in big strides as brands bring content creation in-house.

According to a report Forbes recently published called Publish or Perish, over 90 per cent of CMOs surveyed believe their organisations must develop a publishing function in order to execute their growth agenda and manage rising costs and the complexity of content operations. Forbes has been engaged in more and more progressive conversations with brands interested in developing internal resources, with some having already established sophisticated newsrooms dedicated to brand journalism.

Read the full article here.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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