Flywheel, a cloud-based digital commerce practice within Omnicom, has announced two appointments to its Australia team, naming Mohammad Heidari Far managing director, and Elise Luu e-commerce director for Flywheel Australia.
Heidari Far joins Flywheel from his role as ANZ managing director of Omnicom Media Group’s Transact e-commerce consultancy, where he helped brands scale e-commerce sales and grow their share of digital shelves on Amazon, eRetail and direct-to-consumer channels.
“Australia represents one of the most dynamic and high-growth regions for digital commerce. Mo and Elise bring strong leadership, expertise, and a proven track record of success in unlocking growth for clients both globally and locally. They will be instrumental in driving value for Omnicom’s clients as we continue to expand our presence and deliver transformative commerce solutions in the region,” Alex McCord, CEO of Flywheel said.
“The combination of Flywheel products and transactional signals with audience and behavioural data from Omni – the open operating system that supports the Omnicom network – is enabling an unprecedented level of insights and analytics across the customer journey. As managing director, my priority will be ensuring that this translates to increased online sales for Omnicom’s ANZ clients,” Heidari Far said.
Newly appointed e-commerce director Elise Luu will lead the Australian client services team, focusing on clients in the FMCG, consumer electronics, and pharmaceutical sectors. Luu previously managed the Australian client portfolio from Singapore and was a team member in London.
“Client service at Flywheel is defined by the belief that when our clients win, we win. Leveraging Flywheel’s industry-leading solutions, the service team will unlock the power of data and strategic insights to ensure our clients are winning in the rapidly evolving digital commerce landscape,” Luu added.
The appointments are effective immediately, with Heidari Far and Luu both headquartered in Sydney.
With operations in the Americas, Europe, and APAC, Flywheel provides a range of data- and AI-powered commerce solutions ranging from self-service software to full-service management of digital commerce operations across more than 400 digital marketplaces, including nine of the top 10 global marketplaces and key Australian retailers, including Amazon, Coles 360, Cartology, MixIn and Uber.
