Flora ProActiv and ex-Wiggle Greg Page Encourage Australians To Be Proactive With Their Heart Health

Flora ProActiv and ex-Wiggle Greg Page Encourage Australians To Be Proactive With Their Heart Health
B&T Magazine
Edited by B&T Magazine

Flora ProActiv chose to rerecord and film the 80s hit song ‘A Good Heart’ by Feargal Sharkey to remind Australians over 40 to check their cholesterol and determine if they have ‘a good heart’.

High cholesterol puts people at risk of heart disease. With one Australian having a heart attack or stroke every four minutes, the music video, which is four minutes long, serves as a timely reminder of the consequences of ignoring heart health.

The music video is complemented by a media strategy placing Page at the centre of the conversation, with Page interviewed on Nine’s Today Show during Heart Week (May 1-7) to share his personal heart story and why it is important for Australians to be more proactive about their heart health before it’s too late.

Phoebe Carre, creative solutions, Lead Media, dentsu Australia: “Having Greg Page agree to be the talent of the song was important, as we knew not only would he bring strength in his recognition and singing capabilities, but he brought personal experience in his own heart health scare. We have loved working on a campaign that aims to change behaviour and do good for both society and our client.”

Anita Hancock, head of marketing, Upfield said: “Flora ProActiv helps to lower your cholesterol, but few people know they have high cholesterol. We hope the music video appeals to those who loved the original Feargal Sharkey version, relate to Greg’s heart health message and prompts them to have their cholesterol checked. From there it’s a matter of following the advice of their medical practitioner and making the simple switch to Flora ProActiv if their results are high.”

Page’s interview will be supported by a two-month campaign amplifying the ‘A Good Heart’ music video across YouTube and social. The campaign will be further amplified with contextually placed retail out-of-home advertising and activity in the Coles magazine and catalogue, to remind people to be proactive about their heart health and prompt purchase.



Lauren Small, Managing Director
Kristina Endrikhovskaia, Client Partner
James Lobb – Digital Director
Katie Speirs – Client Director
Alessandro Vari, Senior Client Manager
James Lobb, Digital Director
Katie Speirs, Client Director
Alessandro Vari, Senior Client Manager

Dentsu Content & Partnerships team:

Michelle Miroforidis, National Head of Content & Partnerships
Phoebe Carre, Creative Solutions Lead
Clancy Hiscox, Content & Partnerships Associate
Jacob New, Content & Partnerships Associate


Anita Hancock, Head of Marketing
Gazal Verma, Senior Brand Manager
Yola Sutjiutomo – Brand Manager
Vivien Ying – Assistant Brand Manager


We Love Jam – Rearrangement and Music Production
Jaen Collective – Music video production
Network 9 and The Today Show – TV integration and supporting ad activity

Feature image source: Youtube/@Flora ProActiv ANZ

Please login with linkedin to comment

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.