B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Five Tips From SketchSHE On How To Make A Viral Campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Five Tips From SketchSHE On How To Make A Viral Campaign
FeaturedMarketingMedia

Five Tips From SketchSHE On How To Make A Viral Campaign

Staff Writers
Published on: 27th May 2015 at 11:35 AM
Staff Writers
Share
4 Min Read
SHARE

They’ve already had 260 million views (and counting) of their car spoofs Bohemian Carsody and Mime Through Time and the trio that is SketchSHE are currently sifting through a barrage of sponsorship requests.

Since they released the spoof of Bohemian Rhapsody, which was recorded on a mobile phone in March, they’ve had almost 300million views on social media, including Facebook and YouTube, and have amassed a huge celebrity following.

The threesome were even credited by Billboard for causing a 261 per cent surge in streaming on the original track – so it’s fair to say they won’t be down Centrelink anytime soon.

https://www.youtube.com/watch?v=aVx6cXf5Liw

The hot Aussies – Lana Kington, Shae-Lee Shackleford and Madison Lloyd – are back Down Under after their recent appearances on Ellen and Good Morning America and took some time out from singing and playing air guitar to tell B&T their top tips for a viral campaign.

Kington, who sits in the passenger seat and is the youngest of the group at 25, said: “I think with three girls there are so many opportunities for putting it on places and brand partnership. We’re still in the midst of filtering which ones are best for us and that really encapsulate the SketchShe ethos.

“But to drive a successful viral campaign it’s really important to have:

  1. Good music
  2. Grab your viewer’s attention in the first five seconds
  3. Don’t make your video any longer than minute and a half
  4. Think about using captions because a huge part of your audience might not speak English
  5. Five – if all else fails add a cat

To be fair, the last one has done wonders for Taylor Swift. “Yeah, we’re still waiting for her to give us a call,” laughed Kington.

Kington and Shackleton met through their modeling agency a couple of years ago and a warped sense of humour and keen eye for pop culture cemented their friendship.

They began writing comedy sketches and brought Lloyd, another model, into the group about a year ago. But French and Saunders these are not.

With spoof info-commercials such as the ‘slutguard’ and a funny but slightly worrying sketch about imprisoning Ryan Gosling in the closet, shown on their SketchSHE YouTube channel, the girls are inundated with requests from edgy brands, keen to capitalize on their quick success.

They’ve just done a commercial with Samsung in the US for new phone ‘Edge’ and are in the middle of signing a massive technology deal where they’ll be doing videos and content. The comedy trio have got so many offers on the table they’ve just enlisted a manager, LA-based Richard Bron.

“He treats SketchShe like an enterprise,” added Kington. “We are a business now, even though we started off doing little sketch videos. We’ve now got the opportunity to make an app, a website and a TV show to really cover a multi-channel, multi-format industry.

“We started to find that after the Mime Through Time mash up video our audience went from 80 per cent guys to 50 per cent guys and 50 per cent girls. The age to 24-year-olds being a huge audience for us which awesome. I think that is also attractive to lots of different clothing and makeup that kind of companies.”

The girls even recorded their voices during a trip to Capitol Records last week.

Look out Spice Girls!

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Clemenger BBDO Sydney, CMO, My Local Auction, retail agency
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?