Get your tissues ready. There wasn’t a single dry eye in the room at the end of a session at Cannes Lions last week on the power of creativity as a force for gender balancing the world.
WPP’S UK country manager Karen Blackett OBE was joined on stage by Unilever’s EVP of global marketing & global head of diversity and inclusion Aline Santos and P&G’s global design officer Phil Duncan, as they discussed how their brands are playing their part in creating global gender equality.
We’ve collated some of the ads they showed as the power of these is self-evident.
i. #ShareTheLoad, Ariel India, P&G. Their global design officer Duncan also unveiled the version of this ad which has been created for the French market. It is quite different to the original work but equally powerful.
ii. Thank you, Mom, P&G (US). This is Duncan’s favourite piece of recent work they did around the Winter Olympics:
iii. ‘Hair Talk’, Sunsilk, Unilever. Unilever’s EVP of global marketing Santos shared this as her favourite piece of work they’ve done recently which aims to break the transgender taboo in Thailand.
iv. #RealMoms, Baby Dove, Unilever. P&G’s Duncan chose this as his favourite recent campaign from his biggest competitor and shared a very personal story about his own mum who had given him up for adoption when he was a baby because she felt she couldn’t provide for him.
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2024 Jury line-up today. The 93 industry experts from across 18 markets represent APAC’s leading talent from a diverse range of disciplines. 2024 sees the highest representation from brands, including Budweiser, Procter & Gamble, Unilever and, for the first […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]
Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]