Four Ads That Are Gender Balancing The World

Four Ads That Are Gender Balancing The World
SHARE
THIS



Get your tissues ready. There wasn’t a single dry eye in the room at the end of a session at Cannes Lions last week on the power of creativity as a force for gender balancing the world.

WPP’S UK country manager Karen Blackett OBE was joined on stage by Unilever’s EVP of global marketing & global head of diversity and inclusion Aline Santos and P&G’s global design officer Phil Duncan, as they discussed how their brands are playing their part in creating global gender equality. 

We’ve collated some of the ads they showed as the power of these is self-evident.

i. #ShareTheLoad, Ariel India, P&G. Their global design officer Duncan also unveiled the version of this ad which has been created for the French market. It is quite different to the original work but equally powerful.

ii. Thank you, Mom, P&G (US). This is Duncan’s favourite piece of recent work they did around the Winter Olympics:

iii. ‘Hair Talk’, Sunsilk, Unilever. Unilever’s EVP of global marketing Santos shared this as her favourite piece of work they’ve done recently which aims to break the transgender taboo in Thailand.

iv. #RealMoms, Baby Dove, Unilever. P&G’s Duncan chose this as his favourite recent campaign from his biggest competitor and shared a very personal story about his own mum who had given him up for adoption when he was a baby because she felt she couldn’t provide for him.

 

Please login with linkedin to comment

Aline Santos P&G Phil Duncan Unilever Unstereotype Unstereotype Alliance

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]