B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • ARN
  • Meta
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Four Ads That Are Gender Balancing The World
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Four Ads That Are Gender Balancing The World
Campaigns

Four Ads That Are Gender Balancing The World

Rosie Oakshott
Published on: 25th June 2018 at 8:40 AM
Rosie Oakshott
Share
2 Min Read
SHARE

Get your tissues ready. There wasn’t a single dry eye in the room at the end of a session at Cannes Lions last week on the power of creativity as a force for gender balancing the world.

WPP’S UK country manager Karen Blackett OBE was joined on stage by Unilever’s EVP of global marketing & global head of diversity and inclusion Aline Santos and P&G’s global design officer Phil Duncan, as they discussed how their brands are playing their part in creating global gender equality. 

We’ve collated some of the ads they showed as the power of these is self-evident.

i. #ShareTheLoad, Ariel India, P&G. Their global design officer Duncan also unveiled the version of this ad which has been created for the French market. It is quite different to the original work but equally powerful.

ii. Thank you, Mom, P&G (US). This is Duncan’s favourite piece of recent work they did around the Winter Olympics:

iii. ‘Hair Talk’, Sunsilk, Unilever. Unilever’s EVP of global marketing Santos shared this as her favourite piece of work they’ve done recently which aims to break the transgender taboo in Thailand.

iv. #RealMoms, Baby Dove, Unilever. P&G’s Duncan chose this as his favourite recent campaign from his biggest competitor and shared a very personal story about his own mum who had given him up for adoption when he was a baby because she felt she couldn’t provide for him.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: P&G, Unilever, Unstereotype Alliance
Share
Rosie Oakshott
By Rosie Oakshott
Follow:
Started out at Retail Week in London before tackling large-scale expo’s around Australia. Rosie’s background gives her the nous to bring together B&T’s editorial, events and commercial vision.

Latest News

Parliament House, Canberra
Federal Government Reviews Creative Agency Roster, Replaces Panel With ‘More Secure’ Village Model
02/07/2025
Resolution Digital Reshapes Leadership Team
02/07/2025
Aon Kicks Off Major Global Creative & Media Shake-Up
02/07/2025
AI Adoption Is Surging In Australia But Does It Risk ‘Dehumanising’ Us?
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?