Peak health and fitness industry association, Fitness Australia, has been rebranded and repositioned as AUSactive, to reflect the new ‘multi modal’ exercise era.
Sydney-based ideas and innovation company, The One Centre, was appointed to create the new brand name, positioning, logo and identity concept for the organisation.
AUSactive – which currently boasts 28,000 members and business – will now communicate positivity, inspiration, and personal empowerment as part of its new ‘Activating every body. Every way. Every day’ brand positioning.
The rebrand aims to embrace the modern exercise and active health era, which has evolved in new areas such as pilates, yoga, barre, and other forms of holistic health and create a broader demographic.
It also aims to recognise the increased focus and recognition of mental health and the links between physical activity and emotional wellbeing.
As part of the member launch campaign, The One Centre has created a film to educate, inspire and explain the new AUSactive brand.
The film, which launched last month, centres around the message, ‘The new Fitness Australia is going to activate the nation’, which serves as a rallying cry to unite the association, its members and its customers around the new branding and positioning.
“The fitness, exercise and active health market has changed dramatically in recent years,” said The Once Centre founder and CEO, John Ford.
“While once the domain of the gym-based workout, “fitness” has evolved into a different and more inclusive experience that recognises many different forms of activity and many different active health and wellbeing journeys.
“This new ‘multi modal’ exercise and active health landscape presents a genuinely exciting opportunity for AUSactive and its members to evolve the brand for the future with the goal to activate “every body”.
“The One Centre couldn’t be more proud to support AUSactive in their fight to activate the nation and enhance the whole nation’s health, wellbeing and vitality.”
AUSactive will team with The Once Centre again to launch a national brand awareness and activation campaign targeting consumers in Q1 2022.
B&T’s sister publication Travel Weekly will be hosting its annual Travel Daze conference in Sydney on June the 9th and better still you’re invited and, even more fantastically, tickets are free! Yep, zilch, zero, nix! The full-day event will be staged at Paddington’s Chauvel Cinema in inner-Sydney and boasts an incredible and eclectic speaker line-up […]
On election day, instant grocery company VOLY, took to Sydney electorates to call out the wild and confusing things that make up our election process. The campaign featured a combination of walking billboards, social media and surprise ‘Democracy sausage’ deliveries to polling booths across Sydney. VOLY was able to cut through the noise and position […]
Plummeting prices of cryptocurrencies, hacking and stealing of overpriced non-fungible tokens, an uncontrollable market that seems to operate on the moods of those who run it… All these are elements which are making marketers pull the breaks on their plans to invest within the world of digital real estate. But is all this coming to […]
In this guest post, Stu Wragg (main photo), chief strategy officer at Herd MSL, says your best work so often happens when you’re well out of your comfort zone… There’s a lot to be said for feeling comfortable but when it comes to professional development, it’s uncomfortable experiences, not comfortable ones, that matter most. For […]
Introducing youtime.com – a considered curation of content, products and services all designed to help enhance your ‘you time’. Unlike anything else in the Australian market, youtime is set to lead the way in a new-age breed of digital destinations; where editorial leads eCommerce, retail becomes a service, shopping meets experience, and everything is grounded […]
SBS has today launched SBS WorldWatch, an all-new free-to-air multilingual news channel. The dedicated 24-hour channel features news bulletins from leading international broadcasters in more than 35 languages and is home to SBS’s Arabic and Mandarin television news bulletins – SBS عربي News and SBS 中文 News. The launch of the channel builds on SBS’ […]
Xandr today announced three key senior appointments to the team, the first under new ANZ managing director, Nicole Prior, as the company eyes expansion. Mark Serhan is appointed to the newly created role of commercial director, Philip Coetzee becomes associate director – product management, and Archana Ganesh becomes associate director – APAC product support lead. […]
The Australian Fashion Council (AFC) – the peak body for the Australian fashion and textile industry – has launched Australian Fashion Trademark. The Australian Fashion™ and ‘Fashion Evolution: From Farm to Industry’ launched at Afterpay Australian Fashion Week. Over the next 10 years, the industry has the potential to deliver an additional $10.8 billion in […]
According to reports, the SpaceX and Tesla owner, Elon Musk, asked a flight attendant for an “erotic massage” then proceeded to touch her inappropriately without her permission. He then gave her over $350,000 to keep her from talking about it. The report, which originally came from the Insider, cites a close friend of the flight […]