Last week it was revealed that sports betting site TAB had made a small edit to its name on social media, swapping out the ‘T’ for a ‘J’ and becoming JAB in an effort to encourage Australians to get vaccinated.
Now, big four bank NAB has taken a leaf out of the gambling company’s book and similarly embraced the title of ‘JAB’.
Across social media, the bank has updated its logo with the vaccination message.
We’re backing vaccination rates to 80% and beyond. Find out how we’re supporting our customers through COVID-19. https://t.co/AeA0VA8ax2 #OneJabCloser pic.twitter.com/VwUy9VgIVl
— NAB (@NAB) September 9, 2021
The campaign is not limited to social media, however, with TV commercials, billboards and signage all supporting.
NAB Chief Operating Officer Les Matheson said the push was part of helping Australia reopen.
“Getting as many Australians vaccinated is key to unlocking greater freedoms and protection for our customers, colleagues, and the community. And as Australia’s leading business bank, we want to champion getting Australia back to business by delivering hope and optimism and supporting the community’s vaccination push,” he said.
While the 70 per cent vaccination target has dominated discussion over the past few days, NAB – or JAB – has its sights set on a bigger goal.
“This is our light at the end of the tunnel. Our communities need hope. Our businesses need clarity, to plan for the future,” said NAB CEO Ross McEwan.
“Australia needs its own national vaccine pass, providing similar freedoms, ready to launch when we reach 80 per cent,”
McEwan has this week spoken to the House of Representatives Standing Committee on Economics about how Australia can reopen and called on the government to provide more information into what life will look like with 80 per cent vaccine coverage.
