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Reading: First Cats, Now Corgis: Meet The Newest Rock Stars Of Instagram
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B&T > Marketing > First Cats, Now Corgis: Meet The Newest Rock Stars Of Instagram
Marketing

First Cats, Now Corgis: Meet The Newest Rock Stars Of Instagram

Staff Writers
Published on: 8th June 2016 at 12:23 PM
Staff Writers
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We get some really weird shit sent to us at B&T and today was absolutely no different. Today, one press release promised us more fun corgi facts than we ever thought possible – from 12 things you didn’t know about the Queen and her corgis, to the coolest corgi owners this world has ever seen.

And while it’s not entirely relevant to the industry, how could we not show you what has been dubbed as the latest “rock stars” of social media?!

The Internet’s growing fixation with corgi dogs has hit new heights in the run-up to the official 90th birthday this Saturday of the breed’s most famous owner.

Google searches for the word “corgis” have soared to record levels, as the celebrations of the Queen’s 90th prepare to reach their climax on her official birthday, this Saturday, June 11.

But the Queen aside, the other big driver has been the huge popularity of a handful of super-cute corgis on the photo-sharing website, Instagram, including of one corgi mega-star called Loki, with over 645,000 followers.

Whereas in the UK, corgis have an image as an old person’s dog, the U.S. cities that Googles them most are Portland and Austin, both known for their young, hipster vibe.

Pets in general are huge on Instagram – where even a hedgehog called Lionel has over 80,000 followers – but perhaps none more so than corgis, which are famed for their legendary cuteness, charisma and photogeneity.

“Corgis could almost have been designed for Instagram”, said Allison Sloan Polish, president of Spoonflower.

“They are the perfect shape to photograph. The Internet was once obsessed with cats but corgis are the same sort of size, shape and adorability. They seem to trigger the same cuteness and nurturing reflex. Corgis, you might say, are the new cats.”

So here they are, the six key corgis to follow on Instagram:

  • Loki the Corgi – Canada, 645K followers

Actor, model, comedian; widely considered Instagram’s single cutest corgi

Working hard or hardly working? ?

A photo posted by Loki the Corgi ? (@lokistagram) on May 23, 2016 at 6:06pm PDT

  • Ralph the Corgi – Northern California, 216,000 followers

Known for sunbaked pictures of Ralph and his siblings

It’s a new week! We think everything’s coming up roses for you today! #HopeYourMondayIsJustPeachy ? #RalphandGeorge ?

A photo posted by Ralph the Corgi (@ralphthecorgi) on Apr 18, 2016 at 9:01am PDT

  • Geordi La Corgi – US, 169,000

Athlete, model, food enthusiast, with a certain minimalist vibe

When you had a little too much eggnog.

A photo posted by Geordi La Corgi (@lacorgi) on Dec 23, 2015 at 10:36am PST

  • Three Corgis (Hambone, Cupcake, Wolfgang) – US, 129K followers

Sibling corgis known for cute antics and silly close-ups.

Getting ready for summer! ☀️☀️☀️ @thurstonthecorgi looks so dapper in his gear! ❤️❤️❤️ will you be outdoors too? ??? Follow @thurstonthecorgi for more! #threecorgis #corgi #campingwithdogs

A photo posted by Three Corgis (@threecorgis) on May 27, 2016 at 7:10am PDT

  • Sneakers The Corgi – US, 85K followers

Plays with fun toys and likes minimalist photos

Making a spectacle of myself. Happy #NationalEyewearDay! ?? #sneakersthecorgi

A photo posted by ? sneakers (@sneakersthecorgi) on Jun 6, 2016 at 5:06pm PDT

  • Winny the Corgi – London, 23K followers

Happy 90th Birthday Queenie! Fancy a cuppa and a chinwag? #ThatsMyKindOfRoyalTea ?☕️ #JollyGood #LovelyJubbly #YoureTheBeesKnees #SoBritish ??

A photo posted by Winston (@winnythecorgi) on Apr 21, 2016 at 12:15am PDT

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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