Airbnb has made an unlikely friendship with Dyson to launch the search for The Hidden House.
The Hidden House pops up on the Airbnb site as a new listing with a difference; it’s near impossible to find, and has no address and no way of locating it on Google maps.
Starting 5 November, the search will last 15 days, with people able to drop one pin per day on the map in an attempt to guess the house’s secret location, with clues shared via Dyson’s Facebook page.
The first person to guess the location will receive a luxury stay inside the flash, stylish Hidden House, where Airbnb meets Dyson design and technology. Dyson will be giving away a Dyson V6 Absolute to one participant every day of the campaign.
“Airbnb prides itself on helping people belong and Dyson sees this starting with feeling comfortable in a clean space,” Dyson marketing director ANZ Caroline Bonpain said.
“The Dyson V6 Absolute cordless stick vacuum, delivers performance and convenience making cleaning hassle free. Allowing you to get back to the important things, like making guests feel welcome or enjoying your stay.”