Find A Keeper With RSVP As Core Launches First Work For The Brand

Find A Keeper With RSVP As Core Launches First Work For The Brand

Aussie online dating site RSVP has launched a refreshed brand idea and a new ‘Find a Keeper’ tagline as part of a major new integrated campaign created by Sydney independent advertising agency Core.

Core, which was appointed to lead the RSVP creative business in June following a pitch, was tasked with contemporising the brand to appeal to a younger audience who want to have fun dating, but equally want to meet like-minded people who are interested in getting into a relationship.

Two 30 second TVCs with 15 second cut-downs launched across free-to-air and subscription TV on Sunday and are supported by a digital campaign.

Core’s ideas use humour to leverage brand truths and dial up specific product features that illustrate the depth of human connections with real matches to real dates.

Christian Finucane, creative partner at Core said: “The category is highly competitive and evolving, but after 18 years RSVP remains the most trusted brand for those looking for meaningful dates.”

“The refreshed brand, ‘Find a Keeper’ tagline and new campaign reflects the changing way people are choosing to meet people and the spots highlight the everyday situations that are relatable to anyone who has been in the dating game.”

Lara Delahunty, senior marketing manager at RSVP added: “RSVP is home-grown, modern, and captures the excitement of dating. The campaign highlights that singles have fun on RSVP, while still making genuine connections, all with an Aussie sense of humour.”

Credits

Client: RSVP
CEO: Dave Heysen
Snr Marketing Manager: Lara Delahunty
Partnerships & Events Manager: Renee Dowling
Creative Agency: Core
Creative Partners: Christian Finucane, Jon Skinner
Producer: David Steindl
Copywriters: Anthony Ortuso, Zander Williment
Art Director: Jari Kennedy, William Maitland
Head of Planning: Kirsty Angus
Account Manager: Lucy Almond

Production Company: Filmgraphics Entertainment
Director: Ariel Martin
Producer: Tracy Lee-Purmall
Audio Post: Sound Reservoir

 




Please login with linkedin to comment

Snakk st patrick's day

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]