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Reading: Find A Keeper With RSVP As Core Launches First Work For The Brand
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B&T > Marketing > Find A Keeper With RSVP As Core Launches First Work For The Brand
Marketing

Find A Keeper With RSVP As Core Launches First Work For The Brand

Tim Addington
Published on: 14th September 2015 at 9:44 AM
Tim Addington
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2 Min Read
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Aussie online dating site RSVP has launched a refreshed brand idea and a new ‘Find a Keeper’ tagline as part of a major new integrated campaign created by Sydney independent advertising agency Core.

Core, which was appointed to lead the RSVP creative business in June following a pitch, was tasked with contemporising the brand to appeal to a younger audience who want to have fun dating, but equally want to meet like-minded people who are interested in getting into a relationship.

Two 30 second TVCs with 15 second cut-downs launched across free-to-air and subscription TV on Sunday and are supported by a digital campaign.

Core’s ideas use humour to leverage brand truths and dial up specific product features that illustrate the depth of human connections with real matches to real dates.

Christian Finucane, creative partner at Core said: “The category is highly competitive and evolving, but after 18 years RSVP remains the most trusted brand for those looking for meaningful dates.”

“The refreshed brand, ‘Find a Keeper’ tagline and new campaign reflects the changing way people are choosing to meet people and the spots highlight the everyday situations that are relatable to anyone who has been in the dating game.”

Lara Delahunty, senior marketing manager at RSVP added: “RSVP is home-grown, modern, and captures the excitement of dating. The campaign highlights that singles have fun on RSVP, while still making genuine connections, all with an Aussie sense of humour.”

Credits

Client: RSVP
CEO: Dave Heysen
Snr Marketing Manager: Lara Delahunty
Partnerships & Events Manager: Renee Dowling
Creative Agency: Core
Creative Partners: Christian Finucane, Jon Skinner
Producer: David Steindl
Copywriters: Anthony Ortuso, Zander Williment
Art Director: Jari Kennedy, William Maitland
Head of Planning: Kirsty Angus
Account Manager: Lucy Almond

Production Company: Filmgraphics Entertainment
Director: Ariel Martin
Producer: Tracy Lee-Purmall
Audio Post: Sound Reservoir

 

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Tim Addington
By Tim Addington
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Tim Addington is a communications professional with decades of experience in journalism and public relations across leading newspapers, magazines, and agencies in the UK, Middle East, and Australia. He is the founder and Director of TAG PR. Tim's extensive career includes serving as the head of Publishers Australia and Communications Director at independent Sydney advertising agency The Works. Tim was the Associate Publisher and Editor of B&T from 2007 to 2012. Prior to his time in Australia, he worked as the launch News Editor and then Editor of Campaign Middle East. He began his career at London’s largest news press agency before moving on to UK national daily newspapers. Tim is also an active participant in the industry, regularly moderating at conferences and serving as a judge for the CommsCon, Mumbrella, and B&T Awards.

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