Cosmetify has revealed the most successful celebrity beauty brands and Rhianna’s Fenty Beauty reigns supreme.
Fenty Beauty, at only 4 years old, is the wealthiest celeb beauty brand in the world. The Cosmetify survey also pointed out the brand has even managed to surpass Gwyneth Paltrow’s Goop – that has. been around for over ten years.
Fenty Beauty has made a name for itself for being inclusive. The brand features 40 shades of foundation and 50 shades of concealer and uses diverse models in its campaigns.
Interestingly, while Fenty Beauty outsells Kylie Jenner’s cosmetics brand, Jenner’s cosmetics have twice the amount of followers on social media.
Kylie Cosmetics has 25,200,000 followers, While Fenty Beauty has 10,700,000.
However, Fenty Beauty has had far fewer scandals than Kylie Cosmetics.
Even Jenners personal Instagram far eclipses Rhianna’s in terms of followers, with Jenner having over 254 million and Rhianna having 102 million followers.
However, Kylie Cosmetics has faced numerous allegations, including ants being found in packaging and workers being forced to work in sweatshop conditions.
It’s also important to note that Jenner herself, the face of Kylie Cosmetics, is constantly under fire for promoting unrealistic beauty standards.
In comparison, Fenty Beauty has been lorded on social media for being at the forefront of inclusive beauty.
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The Top 10 Beauty Brands Are:
- Rhianna – Fenty Beauty
- Jessica Alba: The Honest Company: $300,500,000
- Kylie Jenner: Kylie Cosmetics: $200,000,000
- Lady Gaga: Haus Laboratories: $187,265,439
- Jeffree Star: Jeffree Star: A$106,500,000
- Cindy Crawford: Meaningful Beauty: $142,455,495
- Kim Kardashian: KKW Beauty: $133,801,178
- Selena Gomez: Rare Beauty: $80,274,124
- Drew Barrymore: Flower Beauty: $66,898,609
- Gwyneth Paltrow: Goop: 60,210,064
While it can be hard to pinpoint what makes a brand successful, it’s clear Fenty Beauty’s inclusive approach to make-up has set it apart from other celebrity beauty bands and paid off.
