Top Aussie creative Justine Armour, now of 72andSunny New York fame, is the ECD behind a fun new campaign for Trojan Condoms.
The ads feature the brand’s famed “Trojan Man” whose job it is to unravel the sexual ambiguities of the modern dating landscape.
And, according to Trojan, the campaign comes at a time when one in two sexually active Americans will contract an STI by the age of 25.
Commenting on the spots, Trojan vice president of marketing, Bruce Weiss, said: “Since his introduction over twenty years ago, Trojan Man became famous as this interruptive, gloved hand who showed up with the goods when you really needed him.
“This led us to ask, who is the man beyond the sleeve? Turns out he’s a sex-positive, sensual adventurer. A modern guy who is open to anything, but always has an eye on protection and shares his knowledge and humour to inspire others,” he said.
Check out the series of ads below:
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