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Reading: FEEDS Media Helps Disney & LucasFilms Launch Latest Star Wars Film On BluRay and DVD
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B&T > Marketing > FEEDS Media Helps Disney & LucasFilms Launch Latest Star Wars Film On BluRay and DVD
MarketingMedia

FEEDS Media Helps Disney & LucasFilms Launch Latest Star Wars Film On BluRay and DVD

Staff Writers
Published on: 5th April 2017 at 1:32 PM
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Evolve Media’s newly-launched media offering, FEEDS Media, has teamed up with movie news and review site Comingsoon.net to help Disney and LucasFilms launch Rogue One: A Star Wars Story on BluRay and DVD in Australia.

FEEDS Media and Disney recently hosted an exclusive release party for the film at Sydney’s boutique Golden Age Cinema and Bar, which featured a screening of never-before-seen bonus footage from Rogue One: A Star Wars Story.

Star Wars launch (FEEDS Media) [3]

Star Wars fans could only gain entry to the exclusive event through a competition hosted by ComingSoon.net.

To help amplify the event and engage fans across social media, FEEDS Media also leveraged its influencer relationships to invite a specific mix of high-profile Star Wars enthusiasts and super fans to the event.

Star Wars launch (FEEDS Media) [1]

Fans’ costumes and live reactions to the exclusive bonus footage were captured in real time by ComingSoon.net on Facebook Live and were also shared via Snapchat and Instagram by the influencer guests.

Joel King, managing director of FEEDS Media, said: “This is really a perfect example of what FEEDS Media is best at – leveraging legacy publishing brands like ComingSoon.net with event activation and influencer amplification to organically extend a real-life event into the digital space.”

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TAGGED: FEEDS Media, Marketing to Women
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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