B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • WPP
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • Channel 10
  • News Corp
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Fantastic Furniture Extends Contract with Initiative
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Fantastic Furniture Extends Contract with Initiative
Advertising

Fantastic Furniture Extends Contract with Initiative

Arvind Hickman
Published on: 7th November 2024 at 10:26 AM
Arvind Hickman
Share
3 Min Read
SHARE

Fantastic Furniture has extended its partnership with Initiative for another year.   

Initiative’s remit covers all national and local broadcast media planning and  buying, print OOH, radio, print, cinema and BVOD.

Initiative won the Fantastic Furniture media account in a competitive review in August 2023. The account was previously held by Bohemia. 

Since the agency’s appointment, Initiative has delivered a new strategic audience framework, leading to the rollout of several campaigns, including “Find Your Fantastic”, Black Friday and their annual Christmas Sale campaigns. 

Initiative has also helped with media on Fantastic Furniture’s new store openings in Melton and Tweed Heads.

Initiative’s managing director in Sydney, Jo McAlister, said the team was “delighted” to continue its work for Fantastic Furniture. 

“We set ambitious goals when we were appointed last year, promising Fantastic Furniture’s team that we would increase its brand presence, drive customer engagements and boost sales.  

“Together we have found a sweet spot, and we have more than achieved those ambitious goals by utilising our industry-leading tools to create new thinking and develop effective campaigns, that are a cut above Fantastic Furniture’s competitors.

“But the most exciting part of our reappointment is we simply love working with Fantastic Furniture’s marketing team and across the business. They are a brave and ambitious team, who are not afraid to try new channels and strategies, and it is this level of trust that we have in each other that has enabled Initiative to deliver best in class outcomes for the brand.”

Fantastic Furniture CMO Melissa Monneron said: “We are thrilled to continue working with Initiative. Together we have shifted our brand metrics to new heights. They have brought a level of strategical and creative smarts to our business that has yielded excellent results, and we are excited about what is to come.

“Initiative started its tenure by undertaking an in-depth analysis of our business challenging us to think differently about our brands and our customers.  This enabled us to set clear and sustainable long-term business objectives which are already achieving growth for Fantastic,” she concluded.

The new contract commences immediately.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Fantastic Furniture, Initiative
Share
Arvind Hickman
By Arvind Hickman
Follow:
Arvind writes about anything to do with media, advertising and stuff. He is the former media editor of Campaign in London and has worked across several trade titles closer to home. Earlier in his career, Arvind covered business, crime, politics and sport. When he isn’t grilling media types, Arvind is a keen photographer, cook, traveller, podcast tragic and sports fanatic (in particular Liverpool FC). During his heyday as an athlete, Arvind captained the Epping Heights PS Tunnel Ball team and was widely feared on the star jumping circuit.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?