Facebook’s Sheryl Sandberg in Conversation at Cannes Lion

Facebook’s Sheryl Sandberg in Conversation at Cannes Lion
SHARE
THIS



Bloomberg’s Caroline Hyde held a conversation with Facebook’s Sheryl Sandberg, COO of Facebook, around the challenges facing Facebook. The audience also got the opportunity to learn about Sheryl the person, and an insight into the leader, who is clearly admired and popular.

Sheryl strongly believes in the purpose and vision of Facebook, and it is this belief and loyalty that keeps her motivated to stick it out, even with the recent and ongoing controversy.  She sees the platform as an amazing way to give people a voice, a way to share stories, and come to together as a community for good.  She shared stories about how it has saved and enriched lives. While she understands that Facebook has a lot to fix and do better, she continues to believe in the fundamental power of it to do good.

However,  the not so good, and ultimate firestorm over Facebook’s potential privacy and data breach violations has been personally difficult for her. “Look this has been hard. As anyone who wakes up in the morning, working hard and trying to do the best they can, being attacked and being attacked personally is not something I experienced before, and it’s definitely hard,” Sheryl said.

She spoke about the backlash, in particular the Russian interference with the US election, hideous threats, and the posting of hate and racist doctrine.

They are working with governments around the world to safeguard and put regulations in place. They take down over 1 million accounts a day, and aim to halt the spread of fake news, and any content that is hateful, discriminatory or of a bullying nature. There is no place on Facebook for any of that, said Sheryl.

When asked about what people are using Facebook for these days, she mentioned that people are moving more towards individual and inspiration personal stories, and experiences from a select group (friends, family and community) and more on-to-one messaging.  Basically, Facebook realised that people should be sharing minimal information

When asked about what she has learnt in recent years that influenced her as a leader, she spoke candidly about the challenging times dealing with the grief following the sudden death of her husband 4 years ago.  Working through this pain, and the learning that comes from that has changed her dramatically, she said. She celebrates her 50thbirthday this year and sees growing old as a gift. She believes this personal development and high levels of resilience is also helping her navigate the troubled times Facebook has experienced of late.   She feels an enormous responsibility, to make things better problems, ensure people are protected and re-gain trust from the consumers.  We are ushering in a new era – and very much part of writing the new rules, said Sheryl.

Sheryl was also asked how things have changed from a diversity perspective, especially since her book “Lean in” was launched 6 years ago.   She feels that while progress has been made with the ‘me too’ movement to help stop the harassment of women, she said we also need to make sure we don’t ignore women.  An alarming statistic she learned recently is that 60% of business men in the US were afraid of meeting with women individually, whether that be for a business dinner or lunch, or travelling with women on their own. This can be deferential to women’s careers and it’s important to champion women’s careers and engage in conversation with them, and mentor women professionally.  Sheryl is active in supporting women through the Leanin. Org and recently in conjunction with Cannes Lions announced the launch of the Glass Lion: The Lion for Change; an award which specifically recognises work that challenges gender bias and shatters stereotypical images of men and women which remain rooted in marketing messages.

The conversation with Sheryl ended with her reaffirming that there is so much good to come from Facebook, and that people really want to help each other.  Let’s make the invisible, visible and put people together online.

 

Please login with linkedin to comment

Cannes 2019 Facebook Sheryl Sandberg

Latest News

Clems Melbourne’s Jonny Berger Joins CHEP As Managing Partner
  • Media

Clems Melbourne’s Jonny Berger Joins CHEP As Managing Partner

CHE Proximity has announced the appointment of Jonny Berger as managing partner, moving within the Clemenger Group to join CHEP from Clemenger BBDO Melbourne. With almost 20 years of experience, Berger joins the executive team in Sydney leading the Samsung account. Justin Hind, CEO at CHE Proximity said, “Jonny is a key senior addition to […]

Senior man wearing a protective mask and using a phone at home, during COVID-19 pandemic.
  • Media

The Number Of Australians Aged Over 75 On Social Media Doubled In 2020

Older Australians turned to social media apps and other forms of digital communication like never before during COVID-19, new research from the Australian Communications and Media Authority (ACMA) shows. The study found that 41 per cent of Australians aged 75 and were using social media in June of 2020, up from 18 per cent in […]

by B&T Magazine

B&T Magazine
Vitasoy Encourages Us To Grow A Better World By Drinking “Planet Milk” In New Brand Platform By Leo Burnett
  • Advertising
  • Campaigns

Vitasoy Encourages Us To Grow A Better World By Drinking “Planet Milk” In New Brand Platform By Leo Burnett

This World Earth Day (April 22nd 2021), Vitasoy, a pioneer of soy milk, has declared its mission to ‘Grow a Better World’ via Leo Burnett Australia. The new brand platform invites people to drink plant-milk as a more sustainable option for the planet. The brand idea reflects the significant trend toward plant-based foods and beverages […]

Samsung Ads Bolsters Australian Presence With Three New Hires
  • Media

Samsung Ads Bolsters Australian Presence With Three New Hires

Samsung Ads Australia has confirmed the appointment of three new key members of its expanding Sydney-based team, including Laura Wall [pictured] ex-Shopper Media Group, Luke Fox ex-BBC Global News, and Sharon Miranda ex-News Corp. This announcement follows the appointment of Alex Spurzem as General manager in July 2020. Samsung Ads Australia began its soft launch […]

Starcom Wins Tourism Tasmania’s Media
  • Media

Starcom Wins Tourism Tasmania’s Media

Publicis’ Starcom has been appointed by Tourism Tasmania to manage its media account, encompassing strategy, planning, buying and digital media. Starcom has been tasked with connecting people with the island state both culturally and emotionally, focusing both on domestic travellers and planning for the returning international traveller. Emma Terry, chief marketing officer, Tourism Tasmania said: […]

Pinterest And Shopify Expand Partnership
  • Marketing

Pinterest And Shopify Expand Partnership

Pinterest and Shopify have announced the expansion of their partnership to 27 additional countries. The partnership will provide more than 1.7 million Shopify merchants around the world with an easy way to bring their products to Pinterest and turn them into shoppable Product Pins to be discoverable across the platform. With the evolution of the […]

Zenith Names Sarah Heitkamp As Head Of Strategy & Planning
  • Media

Zenith Names Sarah Heitkamp As Head Of Strategy & Planning

Zenith Australia has announced the promotion of Sarah Heitkamp to the new role of head of strategy and planning – Sydney. Heitkamp moves from her current position as Sydney strategy director effective immediately, reporting to Zenith Sydney Managing Director, Jonny Cordony. Heitkamp returned to Zenith Australia at the beginning of last year after a two-year […]

Concept of work support human resources in the network.
  • Partner Content

How Brands And Retailers Can Create A Personalised Customer-First Experience

There’s no doubt the retail sector has been through a massive transformation in the last 12 months and with Australian consumers shopping online more than ever there’s a wealth of data to be learned, that will benefit retailers and marketers. The BigCommerce 2021 State of Ecommerce ANZ Report leverages the data of the Top 100 […]

Partner Content

by B&T Magazine

B&T Magazine
Klarna Launches Carbon Footprint Insights For 90 Million Customers
  • Marketing

Klarna Launches Carbon Footprint Insights For 90 Million Customers

Klarna has announced the launch of CO2 insights for all shopping purchases as part of its one per cent pledge, involving the donation of $10 million to initiatives supporting planet health. The new feature aims to democratise access to unbiased climate impact information for consumers at no cost or judgement, as a first step to […]

Will AR Get Rid Of Shop Changerooms?
  • Technology

Will AR Get Rid Of Shop Changerooms?

Could AR be the new way of trying on clothes? It would certainly beat dodgy changerooms with broken locks.

by B&T Magazine

B&T Magazine