Facebook User Pretends To Be Target To Tackle The Trolls
In response to the backlash Target US has received over its recent genderless advertising, a Facebook user Mike Melgaard set up a fake account “Ask ForHelp” and responded in the best way to Target’s haters.
Target US recently announced that the classic ‘girls like pink, boys like blue’ gendered advertising would be phased out of their stores. In response to the announcement, Target has received some nasty comments online from people upset about the change.
Melgaard sarcastically tore down about 50 posts before the fake account was shut down, it took a whole 16 hours before Ask ForHelp was suspended.
Target US released a statement about the trolling: “At Target, we are committed to providing outstanding guest service to our guests wherever we engage with them—in our stores, online, or on our social pages. Clearly this individual was not speaking on behalf of Target. Should guests ever have questions on whether a communication from Target is legitimate, we encourage them to reach out to guest relations at 1-800-440-0680.”
Because the haters going to hate.
Latest News
Heart Foundation CMO Chris Taylor Departs
Chris Taylor will be leaving the Heart Foundation after almost three years as chief marketing officer. As the organisation’s first CMO, Talor had a mandate to establish a first-class marketing team to drive the Brand, Marketing and Digital strategies and support the organisation’s move into a new era as it transitioned from nine separate entities […]
Can’t Carry Ya Pints? The Four-Beer Holding Super Schooner Has Arrived
In a year full of challenges and set-backs, Ogilvy Sydney set out to solve a problem which has long troubled Australia’s beer drinking community—how to carry four schooner glasses at the one time. This tricky dilemma is hotly debated online among a passionate subculture of schooner carrying experts, with Facebook and Instagram groups devoted to […]
WPP AUNZ Announces It Will Give Back Staff Salary Sacrifices
WPP AUNZ has today announced the return of the majority of salary sacrifices made by staff during the COVID-19 pandemic. Following the positive financial results for the business, and the announcement of return to full salaries in August, the news reinforces WPP AUNZ’s commitment to the wellbeing of its staff whilst recognising sacrifices made during unexpected circumstances. The decision offers […]
WPP PLC Moves To Take Control Of All Of WPP AUNZ
BREAKING: Big news this morning, as WPP HQ makes its move on the local Aussie operations.
Australian National University Pitches Creative Accounts
The Australian National University (ANU) is approaching the market for agency partners offering services in the following categories: creative services, public relations, marketing and brand for the next 3-7 years. ANU is a highly esteemed national institution known for its excellence in research and teaching and has been ranked as Australia’s number one university since 2004 […]
Kyle & Jackie O Celebrate 20 Years On Air Together
Kyle & Jackie O celebrate two decades on air together. Apparently, Alan sent some fresh-baked scones as congratulations.
Media Agency Half Dome Named Fastest Growing Tech Company In Deloitte Tech Fast 50 2020
The winners of Deloitte's Tech Fast 50 2020 are in with Blockbuster Video sadly not managing a guernsey again this year.
‘Introducing with Tim Blackwell’ Podcast Launched By Nova Entertainment
With so many podcasts these days will humans ultimately form a third ear? Or, will they just hit the stop button?
Patagonia Says No To Black Friday, Cyber Monday: “Buy Less, Demand More”
Patagonia has the perfect knack of getting you out amongst nature while feeling really bad about it at the same time.
Thursday TV Wrap: Viewers Rack The Cue As Non-Ratings Sets In
TV ratings have officially finished for 2020, meaning it's cricket, Big Bash & repeats of Bondi Recue until February.
“Clean-Up In Aisle Five!” Shopper Goes Berko, Destroys Aldi’s Entire Alcohol Section
B&T warns the footage of Aldi's booze section being destroyed will be distressing for students & young adland employees.
Mari Kauppinen To Lead The Marketing Practice’s New Australian Office
Mari Kauppinen to head Marketing Practice’s Aussie office. Insists there'll be no crocheted doily on spare toilet roll.
Nielsen Connect Partner Network Welcomes Australian Tech Platform Glow
Here's one for B&T's techy readership. Which is really just a euphemism for "you probably won't udnerstand any of it".
Winners Of Latest OMA Creative Collection Competition Revealed
Here is the cream of Australia's outdoor industry. And, rest assured, Clive Palmer does not feature in any capacity.
What Sales Executives Need To Survive In The AC (After COVID-19) Era
Admittedly, B&T's rarely first with the buzzwords, however, a quick glimpse of this headline will show our cool cachet.
Aussie Undies Subscription Brand KNOBBY Rolls Out Amusing Fortune-Teller Campaign
If B&T could offer one simple observation - KNOBBY is a tremendous name for a brand of men's underpants.
Santa Ends Up On The Psychiatrist’s Couch In Truly Nutty Spot For The Norwegian Postal Service
Does the mere thought of Christmas have you pondering ink blots at your psychiatrist? Empathise with this lunacy.
Animal Extinction Compared to Black Friday Sale In Clever & Confronting Ad For Born Free Foundation
Want to see the perfect example of an agency doing clever and doing good at the very same time? Watch this cracker.
Telco Firm Orange Delivers Heart-Warming Christmas Treat Via Publicis
This heart-warming spot comes with plenty of "oohs" and "aahs". Stub your toe and add in some extra "faaarks" too.
Pringles Declares “Let’s Celebrate” In New Christmas Campaign
Ever wanted to experience the sheer addictiveness of monosodium glutamate & dextrose? Pop Pringles and you won't stop.
Zoom Gloom And Screen Fatigue In The Era Of COVID
Here's top health tips on surviving lockdown & Zoom etc. Sadly, he lost B&T staff at the "diet and exercise" juncture.
Cadbury Australia Launches Live Santa In World First
If there's one uptick to COVID, at least you won't have to spring 90 bucks for a single photo with Santa this year.
“Bullsh*t!”: Sandilands Mocks Woman’s Day Over Claims Of A ‘Kyle & Jackie O’ Split
This "Kyle slams Woman's Day" story would've been almost perfect if B&T could've somehow tied Roxy Jacenko into it too.
Alpha Digital Snares Krispy Kreme Contract, Among Others
Elasticised pants suddenly all the rage among Alpha Digital staff after snaring Krispy Kreme's business.
ABC Slammed For All-White Presenters In 2021 Flagship Program Line-Up
ABC slammed for all-white presenters. Stranger still, not even one sarcastic tweet from Yassmin Abdel-Magied.
Creative Studios Bear Meets Eagle On Fire, SPEED Appointed By Wisr
Wisr looks past the preposterously silly name and appoints creative studio Bear Meets Eagle On Fire.
ABC Upfronts: Q+A Moves To Primetime, New Dramas, ABC TV Plus Launches & More!
Are you laissez-faire about the ABC's Upfronts? Well, it's your tax dollars their spending when walking off the job.
Kiwi BMW Campaign, Via Pead, Inspired By Amsterdam’s Red Light District
Agency evokes Red Light District for car activation. Surprisingly, the easily upset are yet to formally complain.
Asahi & Peroni Launch Major Campaigns In Time For Summer
Nothing but nothing screams "I'm a bit of a wanker" quite like a neatly stacked fridge full of Asahi and Peroni.
WATCH: Tourism NZ Reveals How ‘Play NZ’ Succeeded On YouTube
When you consider none of us have been allowed to leave the house for the past 10 months, this tourism ad is a triumph.
