Facebook will prioritise original news content and transparent authorship as part of its latest algorithm change.
Previously, Facebook would prioritise news content that had received heavy engagement.
Making the announcement overnight, Facebook VP of global news partnerships Campbell Brown and product manager Jon Levin said the changes were about ensuring users can access credible and informative news content.
“Original reporting plays an important role in informing people around the world, from breaking a news story, to creating an in-depth investigative report, uncovering new facts and data, sharing critical updates in times of crisis, or broadcasting eyewitness reports,” they said.
“This important journalism takes time and expertise, and we want to ensure that it’s prioritized on Facebook.
“We will now prioritize articles in News Feed that we identify as original reporting on a developing story or topic.”
This will be done by looking at groups of articles on a certain story and identifying what has been cited as the original source most often.
Facebook will continue to show users news stories from sources they or their friends follow, but will boost “the more original” stories where possible.
As part of the announcement, Facebook also said it will demote news content that does not have “transparent information about the publisher’s editorial staff”.
“We will review news articles for bylines or a staff page on the publisher’s website that lists the first and last names of reporters or other editorial staff,” said Brown and Levin.
“We’ve found that publishers who do not include this information often lack credibility to readers and produce content with clickbait or ad farms, all content people tell us they don’t want to see on Facebook.”
This change will only be introduced in certain markets initially.
Facebook has also announced this week a new education campaign across the EMEA region to help users identify fake news on the platform.
“We want to give people the tools to make informed decisions about the information they see online and where it comes from,” Facebook said.
“To support this effort, over the coming weeks we’ll be rolling out a new campaign in countries across EMEA to educate and inform people about how to detect potential false news.”
The campaign urges users to ensure they check stories have a source and read beyond the headline before sharing.
Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]
Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]
Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]
Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]
Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]
Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]
v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.
The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]