Social media giant Facebook has snared Carat’s Sydney managing director, Dan Sinfield, to head up its FMCG division.
Both Facebook and Carat confirmed the move with B&T. It’s understood that Sinfield, who joined Carat in 2014 from OMD, will commence his new role in January.
Carat CEO Paul Brooks thanked Sinfield for his contribution to the business over the last three years.
“He’s been a great leader and valued member of our Sydney team, and we wish him all the best,” Brooks said.
“We’re currently in the process of confirming his replacement. Change is exciting – we look forward to welcoming some great new talent to the business in 2018, and will continue to build on the strong momentum of a very successful 2017.”
The latest instalment of Dairy Australia’s “Buy. Support. Enjoy Aussie Dairy,” campaign has launched via elmwood. The ad aims to highlight the health benefits of getting your daily dose of dairy while also supporting local farmers and communities. The new Enjoy phase of the Dairy Australia campaign follows on from the initial scene-setting campaign, (around […]
Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]
Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold [pictured], Chief Technology Officer for LENS Technology & Analytics explores the few hero systems emerging to bring trust back to the channel. What do marketers really want? It’s a hard, nuanced question that has many answers. […]