Social media giant Facebook has snared Carat’s Sydney managing director, Dan Sinfield, to head up its FMCG division.

Both Facebook and Carat confirmed the move with B&T. It’s understood that Sinfield, who joined Carat in 2014 from OMD, will commence his new role in January.

Carat CEO Paul Brooks thanked Sinfield for his contribution to the business over the last three years.

“He’s been a great leader and valued member of our Sydney team, and we wish him all the best,” Brooks said.

“We’re currently in the process of confirming his replacement. Change is exciting – we look forward to welcoming some great new talent to the business in 2018, and will continue to build on the strong momentum of a very successful 2017.”