Roll Out The Red Carpet: Facebook Launches Movie Ads To Help People Find The Right Films

Roll Out The Red Carpet: Facebook Launches Movie Ads To Help People Find The Right Films

Facebook Australia is rolling out the red carpet for the first advertising solutions for film studios to better engage moviegoers on Facebook.

A new Film tab on Facebook, plus Movie reminder ads and movie showtime ads will help the film studios increase ticket sales and help people find the movies they want to see.

Moviegoers often discover a movie months before its release, but they need reminders when a movie they care about is about to be launched at the cinema.

With movie reminder ads, when people see an ad for a movie in their News Feed, they can now tap an Interested button to receive a reminder in their Facebook notifications when the movie hits cinemas.

The notification sends people to the movie detail page on Facebook to look up showtimes and seamlessly purchase tickets.

Facebook Australia and New Zealand managing director Will Easton said: “We are building seamless ways for people to connect with the content that they are passionate about. Films is a great example. With movie reminder ads, people can easily stay informed about the movies they want to see, and movie marketers can reach a group of moviegoers that have indicated strong interest in their movie.”

Facebook is also introducing movie showtime ads for movies that are already in cinemas. Previously, researching showtimes required extra steps and additional searches.

Now, when a moviegoer comes across a movie showtime ad, they can tap the Get Showtimes button to go right to the Facebook movie detail page to find out where and when to see the movie.

Facebook has been working closely with the major exhibitors in Australia to ensure moviegoers will have the ability to access session times at most cinema locations, and advertisers testing these solutions are already seeing strong results driving showtime lookups and ticket sales.

Universal Pictures marketing director Suzanne Stretton Brown said: “Universal Pictures is delighted to partner with Facebook on the launch of these new features designed for moviegoers. Facebook is a powerful discovery platform for our films and the new Interested button means we can now identify fans early in the campaign and then effectively remarket with session information, making path to purchase seamless. Dreamworks’s new animated family release ABOMINABLE will be the first film to benefit from the new showtimes functionality and we can’t wait to see the results.”

The HOYTS Group CEO Damian Keogh said: “We’re excited to partner with Facebook on this product launch to allow us to add another touchpoint where all current and future HOYTS guests can easily discover and purchase tickets for their next movie experience with us.”

Event Cinemas director of entertainment Luke Mackey said: “As an official marketing partner of Facebook, Event are excited to see Facebook develop and showcase functionality that makes it easy for customers to see content the best way possible on the BIG screen.

“This will help people connect with the movies they love, with the ability to purchase a movie ticket at an Event Cinema with the touch of a button. Intuitively displaying local Event Cinema session times near them, it will play a role in breaking down the barriers to purchase; enhancing the customer experience by offering information on upcoming movie releases, cinema locations and session times in Facebook.”

Movie reminder ads and movie showtime ads are already available for all film studios in the US and UK.




Please login with linkedin to comment

event cinemas Facebook hoyts

Latest News

Spikes Asia Announces Its 2024 Jury Line-Up
  • Marketing

Spikes Asia Announces Its 2024 Jury Line-Up

Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2024 Jury line-up today. The 93 industry experts from across 18 markets represent APAC’s leading talent from a diverse range of disciplines. 2024 sees the highest representation from brands, including Budweiser, Procter & Gamble, Unilever and, for the first […]

Assembled Media Inks TikTok Creator Campaign for BIC
  • Campaigns

Assembled Media Inks TikTok Creator Campaign for BIC

Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]

DBC2 Appoints Jason Fisher To Newly Created Role Of CEO
  • Marketing

DBC2 Appoints Jason Fisher To Newly Created Role Of CEO

Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]

Three New Hires At Amplify
  • Marketing

Three New Hires At Amplify

Extra pressure on Amplify's Nescafé Blend 43 catering tin today with the arrival of three new recruits.

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]