B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • Anthony Albanese
  • oOh!Media
  • WPP
  • Special
  • Thinkerbell
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Roll Out The Red Carpet: Facebook Launches Movie Ads To Help People Find The Right Films
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Roll Out The Red Carpet: Facebook Launches Movie Ads To Help People Find The Right Films
CampaignsTechnology

Roll Out The Red Carpet: Facebook Launches Movie Ads To Help People Find The Right Films

Staff Writers
Published on: 23rd September 2019 at 5:05 PM
Staff Writers
Share
4 Min Read
SHARE

Facebook Australia is rolling out the red carpet for the first advertising solutions for film studios to better engage moviegoers on Facebook.

A new Film tab on Facebook, plus Movie reminder ads and movie showtime ads will help the film studios increase ticket sales and help people find the movies they want to see.

Moviegoers often discover a movie months before its release, but they need reminders when a movie they care about is about to be launched at the cinema.

With movie reminder ads, when people see an ad for a movie in their News Feed, they can now tap an Interested button to receive a reminder in their Facebook notifications when the movie hits cinemas.

The notification sends people to the movie detail page on Facebook to look up showtimes and seamlessly purchase tickets.

Facebook Australia and New Zealand managing director Will Easton said: “We are building seamless ways for people to connect with the content that they are passionate about. Films is a great example. With movie reminder ads, people can easily stay informed about the movies they want to see, and movie marketers can reach a group of moviegoers that have indicated strong interest in their movie.”

Facebook is also introducing movie showtime ads for movies that are already in cinemas. Previously, researching showtimes required extra steps and additional searches.

Now, when a moviegoer comes across a movie showtime ad, they can tap the Get Showtimes button to go right to the Facebook movie detail page to find out where and when to see the movie.

Facebook has been working closely with the major exhibitors in Australia to ensure moviegoers will have the ability to access session times at most cinema locations, and advertisers testing these solutions are already seeing strong results driving showtime lookups and ticket sales.

Universal Pictures marketing director Suzanne Stretton Brown said: “Universal Pictures is delighted to partner with Facebook on the launch of these new features designed for moviegoers. Facebook is a powerful discovery platform for our films and the new Interested button means we can now identify fans early in the campaign and then effectively remarket with session information, making path to purchase seamless. Dreamworks’s new animated family release ABOMINABLE will be the first film to benefit from the new showtimes functionality and we can’t wait to see the results.”

The HOYTS Group CEO Damian Keogh said: “We’re excited to partner with Facebook on this product launch to allow us to add another touchpoint where all current and future HOYTS guests can easily discover and purchase tickets for their next movie experience with us.”

Event Cinemas director of entertainment Luke Mackey said: “As an official marketing partner of Facebook, Event are excited to see Facebook develop and showcase functionality that makes it easy for customers to see content the best way possible on the BIG screen.

“This will help people connect with the movies they love, with the ability to purchase a movie ticket at an Event Cinema with the touch of a button. Intuitively displaying local Event Cinema session times near them, it will play a role in breaking down the barriers to purchase; enhancing the customer experience by offering information on upcoming movie releases, cinema locations and session times in Facebook.”

Movie reminder ads and movie showtime ads are already available for all film studios in the US and UK.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: event cinemas, Facebook, hoyts
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Allianz Australia Launches New Campaign ‘Care You Can Count On’Via Howatson+Company
19/05/2025
“Tarzan Before He Was The King Of The Jungle”: SEEK & Droga5 Utilise AI To Help Aussies Find Their Best Matched Job
19/05/2025
CSIRO Publishing Shutters Two Titles Citing Rising Cost Of Printing
19/05/2025
Foxtel Group & Dazn Will Play Host To The 21st Instalment Of The FIFA Club World Cup 2025
19/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?