B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Cannes Lions
  • Anthony Albanese
  • Federal Election
  • Thinkerbell
  • NRL
  • State of Origin
  • B&T Women in Media
  • AI
  • Spotlight on Sponsors
  • ARN
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Facebook Cracks Down On ‘Cloaking’ With The Help Of AI
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Facebook Cracks Down On ‘Cloaking’ With The Help Of AI
AdvertisingMedia

Facebook Cracks Down On ‘Cloaking’ With The Help Of AI

Staff Writers
Published on: 10th August 2017 at 10:56 AM
Staff Writers
Share
2 Min Read
SHARE

Facebook has announced that in an effort to combat misleading and bad experiences on the platform, it is taking additional steps to remove bad actors that engage in ‘cloaking’.

Cloaking is a well-known, malicious tactic used by bad actors across the internet to circumvent ad and content review checks.

On Facebook, bad actors use cloaking to circumvent the platform’s review process and send people to websites and content that violate Facebook’s Community Standards and Ad Policies.

Cloaking on Facebook

Bad actors who use cloaking are financially motivated and direct people to sites that promote things such as diet pills, pornography and muscle-building scams.

Facebook’s product management director, Rob Leathern, wrote in a blog post that the company will also be collaborating closely with other companies in the industry to find new ways to combat cloaking and punish bad actors.

“Over the past few months, we have been ramping up our enforcement across ads, posts and Pages, and have strengthened our policies to explicitly call out this practice,” he said

“We will ban advertisers or Pages found to be cloaking from the platform.”

Leathern said Facebook is using a combination of artificial intelligence and human review processes to help it identify, capture, and verify cloaking.

“We can now better observe differences in the type of content served to people using our apps compared to our own internal systems,” he said.

“In the past few months, these new steps have resulted in us taking down thousands of these offenders and disrupting their economic incentives for misleading people.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: cigarettes, Online ads
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

ActewAGL Appoints AFFINITY As Its Full-Service Agency
24/06/2025
David Hovenden On B&T’s Women In Media In The Australian
24/06/2025
“That Night Nearly Destroyed Me, But It Also Lit A Fire Inside”: What UnLTD’s Adland Bail Out Taught Me About Justice, Hope & Shame
24/06/2025
Vale Dominic Proctor, A Giant Of Adland Who Set Up Mindshare & Transformed The Industry 
24/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?