Facebook Australia Delivers New Campaign For Small Businesses Via Now We Collide
Facebook Australia has teamed up with local independent creative agency Now We Collide to launch a new digitally integrated campaign to drive awareness of Facebook tools for Australian small businesses.
The ‘Keep going. Keep growing.’ campaign shares the growth stories of three Australian small businesses: Native Australian food revolution Warndu in South Australia, Sydney-based Aussie Mobile Vets, and Sydney fitness community Flow Athletic.
The series of video ads and supporting digital media created by Now We Collide share how each of these businesses has adopted Facebook tools to grow and prosper through 2020. The campaign forms part of Facebook’s ongoing global initiative to support small businesses.
Now We Collide has been working with Facebook Australia as appointed creative agency and production partner since 2018, helping to deliver data and insight led creative across a raft of campaigns and initiatives.
Commenting on the campaign, Facebook ANZ marketing manager Regan Houlihan said: “Navigating 2020 has been extremely difficult for many small businesses around the world and in particular, in Australia. With this campaign, we wanted to shine a light on some of the positive outcomes we’ve seen small businesses achieve using Facebook tools.
“Now We Collide are a hugely collaborative partner, providing the creative and production expertise to bring this campaign to life in a unique and meaningful way. They’ve helped us remain agile with our marketing efforts, finding new ways of working during the pandemic.”
Now We Collide CEO Keir Maher added: “For over two years now we’ve been immersed in the Facebook business, bringing our own unique blend of strategic, adaptive, and digitally-led thinking to each and every project.
“This campaign is no exception, we worked closely with the Facebook team from strategy all the way through to production, helping them communicate their support of local small businesses clearly and authentically.”
Latest News
Facebook To Compensate Aussie Advertisers Over 12 Months Of Inaccurate Data
Putting the "third richest person in the world" tag aside, it's undoubtedly been a trying 2020 for Mr Zuckerberg.
Toyota Launches New Hilux By Celebrating Its Unbreakable Bond With Kiwis In Fantastically Funny Campaign Via Saatchi & Saatchi NZ
The nation's in a state of mourning following consecutive All Black defeats, yet the Kiwis still punching out funny ads.
Nickelodeon, Michael Phelps Team-Up For PAW Patrol Water Safety Campaign
PAW Patrol’s heroic pups are on a roll this summer and ready to spread the word about the importance of water safety, through the PAW Patrol Safety First! prosocial initiative. The water safety program, created in partnership with world champion swimmer and water safety advocate Michael Phelps, launches today with a public service announcement. Starring […]
The Daily Telegraph Hit With Defamation Suit Over Latest Annette Sharp Column
Yes, it's not one but two Tele defamation stories today. Alan reportedly relieved the heat's off him for a change.
PlayStation 5 Enlists Rick & Morty For Witty Campaign To Promote New Console
Rick & Morty star in a new spot for PS5, meaning you may possibly need to enlist a teenager to translate.
The Natural Confectionery Co. Encourages Us To Go With The Real In New Campaign
One needs to ask, how "natural" is a food that's basically white sugar, gelatine, food colouring and thickeners?
Nakatomi Recognised At Real World XR Awards
Loose paper won't be blowing around the Nakatomi office after it took home four paperweight-like Real World XR Awards.
China Calls For Apology From ABC Over “Racist” Horrible Histories Episode
Ita heard to blurt, "For f@ck's sake, what is it now?" as public broadcaster embroiled in racist stink with China.
Hugh Marks Calls In Defamation Lawyer Over News Corp Article
It simply wouldn't be a defamation story of late without the addition of "Daily Telegraph journalist", would it?
Miller Lite Skewers The Office Christmas Bash In Excruciating Campaign
The biggest downside to a lack of office Christmas parties this year is you can't re-gift your shitty Kris Kringle.
Plants Pantsed! Burger King Unveils $18 Bun-Less Burger Containing Half-A-Kilo Of Meat
Burger King unveils bun-less, four patty beef monstrosity it's sadly decided not to call the Bowel Burner.
Women’s Cricket Team Australia’s ‘Most Loved’ Sports Team, Among Those Familiar
Petulant Australian male tennis players sadly nowhere to be seen in annual list of our most loved sport stars.
Monday TV Wrap: Seven’s SAS On The Up As Shannan Ponton Sensationally Quits
Thankfully, Seven's SAS Australia is proving to be nothing at all like the real SAS judging by recent reports.
Jack Nimble Appoints James McInnes As Head Of Social
Jack Nimble quickly appoints James McInnes as head of social. Yet, no reports of any jumping over candlesticks.
The Core Agency Brands Just Better Care As ‘Just Better…’
Independent creative agency, The Core Agency, has created a new campaign for national in-home aged care and disability support provider, Just Better Care. Just Better Care is one of Australia’s largest accredited providers, delivering in-home social and lifestyle support services that enable people to live independently.Its network of over 40 franchise territories provides affordable and […]
Snapchat Takes On TiKTok With New Spotlight Platform
Snapchat and TiKTok still bragging about the size of their algorithms with launch of new Spotlight platform.
Starcom Restructures, Promotes Mark Duffy To National Head Of Investment And Digital
Mark Duffy eyeing one of those watches with a calculator after landing new investment and digital role.
P.E Nation & Andpeople Rewrite Fashion Rules With Custom-Built Augmented Reality Changing Room
Creative agency Andpeople has teamed up with active-streetwear label P.E Nation to create a custom-built augmented reality (AR) dressing room ahead of the label’s latest launch. The digital dressing room was unveiled to coincide with the launch of P.E Nation’s ‘Sustainable in Snow’ collection. In partnership with Andpeople and the globally recognised team behind the […]
Purpose Has Become A Tired, “Save The World” Chorus, And It’s Easily Ignored
This columnist argues with all these brands trying to save the world, the world's still a long way from being saved.
Mindshare Appointed To Handle Analytics & Advanced Modelling Business For NAB
Mindshare's latest business win soured after mock cream in celebration jam sponge emits odorous pong.
Rectangle Fatigue: Apple & The Curse Of Great Design
Do you worship at the altar that is the Apple brand? Whack on the white robes & fall backwards into a river with this.
MediaCom Case Studies: Why 2020 Was The Year Of Programmatic Outdoor
Programmatic OOH - or POOH as it's better known - puts aside its unfortunate acronym to be latest industry buzzword.
Snap Launches New Product Suite For App Advertisers
From Airbnb to Calm and all the apps in between, the rise of app-based companies calls for specific app advertising solutions, according to Snap Inc. Following the launch of Snap Connect—a tool to help marketers learn about direct response (DR) advertising strategies on Snapchat—Snap has launched an advertising product suite built specifically for app marketers. […]
Adform Becomes First Global Ad Tech Vendor To Subject Tech Stack To An Independent Audit
Ad tech vendor Adform had made a significant step towards promoting transparency in digital advertising, becoming the first global ad tech vendor to subject its tech stack to an independent audit. The audit follows a report released in May 2020 by the ISBA and AOP in the UK. The research, which was executed by PwC, […]
Matthew McConaughey Chats With Local Legends In Latest Wild Turkey ‘With Thanks’ Initiative
Actor Matthew McConaughey is shining a light on Australian Local Legends, as part of Wild Turkey’s latest ‘Wild Turkey With Thanks’ initiative. In the latest phase of the ‘With Thanks’ platform, McConaughey, who is the creative director of Wild Turkey, chats with Aussies who have stood with conviction, supporting their environment and communities throughout the […]
RACQ Highlights ‘Membership Model’ In Cultish New Campaign
Queensland’s largest club, mutual insurer, bank and roadside assistance provider, RACQ, launched its new campaign on Sunday, shining a light on its membership model. It’s all smiles and verything is a little brighter when you’re an RACQ member, according to the company’s new campaign, ‘Membership makes all the difference’. It also revealed some of the […]
SCA Taps Dave Hughes, Ed Kavalee And Erin Molan To Revive 2DayFM Breakfast Show
It's a credit to Ed Kavalee, he has been hired for more radio shows than he's ultimately been axed from.
Stockland Champions The ‘Bin Chicken’ In New Festive Campaign Via Host/Havas
Did you know the ibis was an object of religious veneration in ancient Egypt? Yes, B&T just nicked that off Wikipedia.
As Bec Judd Leaves ARN, Kate Langbroek Returns To The KIIS Network In ‘21
Further confirmation there appears to be only seven radio presenters in Australia comes news of Kate Langbroek's return.
INNOCEAN Australia Makes Eight New Hires As Part Of Transformation
INNOCEAN Australia has bolstered its team with new Executive Creative Director Wesley Hawes announcing his first creative appointments, plus the newly-created role of CX Director, bringing total new hires to eight as the agency continues its transformation.
