Creative crowd sourcing powerhouse, eYeka has cemented its commitment in the ANZ region with the appointment of renowned global marketer, Phil James, former Marketing Director ANZ region and Global Marketing & Innovation Lead with The Clorox Company as Marketing & Innovation Business Director.

“eYeka has grown 40 per cent year-on-year in the ANZ region since we commenced local operations in 2013” said Matthieu Jacomin, managing director of eYeka ANZ. “We have a fully integrated office in the region and our extensive international marketing experience means we are able to help our clients push the boundaries with what is possible with their brands. 

“Phil James’ local, regional and international experience will take us to the next level.  We have worked with more than 30 brands locally thus far and we are intent in bringing more value to our clients through their full innovation chain from NPD to POS & Communication. We are very excited with his appointment” added Jacomin.

James added about the appointment, “Fresh and innovative ideas are the lifeblood of marketing. eYeka is a truly unique business at the leading edge of crowdsourcing idea generation.  With a growing community exceeding 350,000 creatives across 165 countries, the depth and diversity of talent and intelligent naivety perspective means we deliver truly original and often breakthrough ideas. There is no vanilla, just inspirational, highly relevant and fresh ideas and concepts.

“eYeka co-creates ideas with some of the world’s biggest brands across P&G, Unilever, Nestle, Coke Cola and Mondelez, as well as local icons like Tim Tam®, Tip Top®, Australia Post®, Bupa® and Anchor. I am incredibly pumped to be collaborating with them on innovation and branding projects.

“I have leapt from client side international marketing director to an agency with unparalleled creative agility at the leading edge of crowdsourcing idea generation.”