B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • EssenceMediaCom
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Explained: Why Ooshies Worked For Woolies
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Explained: Why Ooshies Worked For Woolies
Media

Explained: Why Ooshies Worked For Woolies

Staff Writers
Published on: 18th November 2020 at 9:45 AM
Staff Writers
Share
2 Min Read
SHARE

With recent research from Criteo showing that over half (57 per cent) of Australians are looking for brands that give them perks beyond just discounts, it is little surprise to see the continued success of both Woolworths’ Ooshies and Coles’ Little Shop campaigns in recent years.

Speaking with B&T, Criteo Australia and New Zealand commercial director Colin Barnard explained that the effectiveness of Ooshies is in its simplicity.

“Often in a shopping center, the deciding factor on which retail outlet they go to is whether they turn right or left. Having a new or different reason to visit a particular outlet can sometimes be as simple as having your kids begging you to take them to one place or another,” Barnard said.

“This is the genius of Woolworth’s Ooshies and Coles’ Little Shop campaigns as it taps into a child’s love of collecting, swapping, sharing and even showing off their beloved toys. Think Pokémon, Yu-Gi-Oh, footy tazos. Adults aren’t immune to this sensation either, as seen in the popularity of MacDonald’s Monopoly Game campaign and even the buy 10, get one free promos we redeem at our local coffee shop.

“What can I say, Aussies love free stuff and discounts, and they’re central to driving both new and loyal customers.”

And these discounts are enough to influence consumer behaviour beyond brand loyalty, research shows. Criteo data reveals that 55 per cent of Australians will jump ship to another brand if they are offered a discount.

“Australians are only loyal when they are receiving a genuinely beneficial offer. For the Woolworths’ Ooshies campaign, it uses gamification to help Aussie parents entertain not only the kids but the whole family during COVID-19,” said Barnard.

“More and more Australians, especially the younger generations, are becoming more likely to purchase from brands whose values and processes fit in with their personal beliefs. And Woolies is all about supporting Aussie families.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Ooshies, Woolworths
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?