Global information services company Experian has acquired Pacific Micromarketing to enhance its services in consumer analytics data.
Pacific Micromarketing is a leading consumer data and analytics business operating in Australia and New Zealand. It offers customers access to in-depth consumer data and insights through a range of software products and services, including Mosaic.
The acquisition is a further step in Experian’s strategy to provide high value data-driven digital marketing services.
Pacific Micromarketing’s suite of products will be integrated with Experian’s existing digital offerings to complement and strengthen Experian’s overall range of services including enhanced consumer segmentation, analysis and multichannel marketing capabilities.
Experian has been working closely with PMP – the owner of Pacific Micromarketing – over the years to deliver a consumer segmentation tool. Matt Glasner, GM of Experian Marketing Services said this acquisition was a natural extension of the relationship.
“The enhanced analytics service responds to a shift we are seeing among our clients.
“Organisations are looking to gain a single customer view of how consumers engage with their brands online and offline and determine the most effective way to communicate. We are now able to move beyond a product-based service to a full-service offering that is unparalleled in Australia and New Zealand.”