B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • AFL
  • B&T Women in Media
  • NRL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • ARN
  • Spotlight on Sponsors
  • Meta
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Updated: Howatson Scotches Rumours Of Howatson+White’s First Client Win
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Updated: Howatson Scotches Rumours Of Howatson+White’s First Client Win
Advertising

Updated: Howatson Scotches Rumours Of Howatson+White’s First Client Win

Staff Writers
Published on: 4th December 2020 at 9:40 AM
Staff Writers
Share
3 Min Read
SHARE

[B&T HAS UPDATED THIS STORY] Outgoing CEO of CHE Proximity and CEO of Clemenger Group, Chris Howatson, has debunked industry gossip that his new start-up had snared Aussie Home Loans as its inaugural client.

B&T reported the news this morning, however, Howatson has since told B&T that it “wasn’t true” and “even it were, I’m on a 12-months non-compete”.

On Monday, Howatson shocked the industry when he announced his departure from CHEP after 19 years. Following him out the door was CHEP’s ECD Ant White, who revealed they would be starting their own agency B&T can reval is to be called Howatson+White.

CHEP currently handles all of Aussie’s creative and B&T reported that the two had recently parted ways. B&T now understands that not to be true and apologises for any confusion.

B&T has sought comment from Aussie.

Both Howatson and White do not leave the agency until Febraury 2021.

On Howatson’s decision to leave his chief executive position, B&T understands he and Clemenger BBDO chair Robert Morgan were at odds over the agency’s recent “win at all costs” pitch to snare the Samsung business.

However, Morgan acknowledged the contribution of Howatson to the Group in a statement to media following the news that Howatson would be leaving CHEP.

“Chris has shown fantastic leadership at CHE Proximity over the past eight years and prior to that with Clemenger BBDO in Melbourne and Brisbane. He has certainly made the most of the opportunity to run CHE Proximity and has built a fantastic Agency,” Morgan said at the time.

“He leaves CHE Proximity in safe hands and I trust the Agency will continue to do exciting, new age and innovative work and solutions for our clients, as we head into 2021 and in the coming years.

Meanwhile, Howatson said of his departure: “CHE Proximity and Clemenger Group has been my life for the last 19 years. I’ve learned from the very best people, worked on the very best clients, and been steered by the very best in Robert Morgan. I’m grateful for every opportunity I’ve been afforded and know the team will continue CHEP’s insatiable appetite for innovation and creative excellence.”

CHEP was a big winner at last week’s B&T Awards taking home five gongs including Best Media Campaign, Best Data Driven Marketing Campaign, Victorian Agency Of The Year, Marketing Tech Company Of The Year and Direct Response/Performance Agency Of The Year.

 

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: aussie home loans, howatson+white
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Ogilvy CEO Sally Kissane To Depart
08/07/2025
Everything You Need To Know About B&T’s Agency Scorecards!
08/07/2025
Agency Scorecard: Atomic 212°
08/07/2025
Agency Scorecard: Leo
08/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?