Ex-OMD Managing Director Steve Sinha Joins ADMA As Chief Operating Officer

Ex-OMD Managing Director Steve Sinha Joins ADMA As Chief Operating Officer
SHARE
THIS



The Association for Data-driven Marketing and Advertising (ADMA), has announced the appointment of Steve Sinha as chief operating officer for the network of associations which includes ADMA, IAPA, DGA and Digital + Technology Collective.

Sinha brings to the associations more than 30 years’ experience in media, operations and business transformation, including seven years as Melbourne managing director at OMD Australia.

During his time at OMD, Sinha delivered a program of digital, data, content and strategy transformation that saw the Melbourne agency treble in size.

He continued his passion for digital and data transformation, and organisational change, with the successful launch of the consultancy Media Operations Transparency in 2016.

Sinha’s experience also encompasses a passion for industry representation, spending seven years as Melbourne chairman and a member of the National Awards Committee at the MFA, as well as sitting on the Australian chapter board of the IAA for two years.

In his new role, Sinha will report to ADMA chief executive Jodie Sangster, and have responsibility for driving operational efficiency for the network of associations under the new Australian Alliance for Data Leadership structure.

Sangster said: “We are delighted to welcome Steve to the team. His knowledge of the industry and experience in business transformation will be invaluable to ADMA and the AADL associations as we go through our next period of growth and expansion.

“We are planning to continue our exciting growth phase in 2018 in order to drive the future of our industry and increase the benefits we bring to members.

“Bringing Steve on board will ensure we continue to lead the charge and deliver to the high standards expected by our members”.

Commenting on his appointment, Sinha said: “ADMA and the entire AADL network deliver experiences on the cutting edge of data and digital transformation.

“My new role will be a fantastic vantage point to ensure that ADMA and the network effectively help businesses, marketers and all in the industry navigate an increasingly complex landscape and deliver best practice.”

Please login with linkedin to comment

ADMA Association for Data-driven Marketing and Advertising OMD Steve Sinha

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]