Sydney-founded cloud-based HR, payroll and benefits platform Employment Hero has announced the appointment of Cat Prestipino as its first chief marketing officer.
Prestipino was most recently the marketing director for Japan and the Asia-Pacific region at AdRoll, before being made redundant late last year as part of the company’s restructure, having launched its new focus in February.
She has also held senior marketing roles at IgnitionOne, Exponential and Tribal Fusion.
Employment Hero founder and CEO Ben Thompson said: “We are extremely excited to have Cat joining the Employment Hero team. Cat brings with her a wealth of knowledge about scaling marketing departments and working with small businesses.
“She is a highly-skilled marketer, full of energy and dedicated to showing the real business impact marketing can have. As a start-up, that’s an exciting combination to have onboard.
Commenting on her appointment, Prestipino said: “I am excited to work for an Aussie start-up. Australia has some awesome start-ups and its always exciting to be in a HQ.
“The Employment Hero team are some of the most passionate and innovative people I’ve had the pleasure of working with and I can’t wait to be the megaphone that amplifies what they’re doing.”
Prestipino’s appointment comes off the back of an $8 million Series B funding raise for Employment Hero, which was co-led by SEEK and OneVentures, with participation from AirTree Ventures and AMP.
Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]
The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]
With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life. With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]