Sydney-founded cloud-based HR, payroll and benefits platform Employment Hero has announced the appointment of Cat Prestipino as its first chief marketing officer.

Prestipino was most recently the marketing director for Japan and the Asia-Pacific region at AdRoll, before being made redundant late last year as part of the company’s restructure, having launched its new focus in February.

She has also held senior marketing roles at IgnitionOne, Exponential and Tribal Fusion.

Employment Hero founder and CEO Ben Thompson said: “We are extremely excited to have Cat joining the Employment Hero team. Cat brings with her a wealth of knowledge about scaling marketing departments and working with small businesses.

“She is a highly-skilled marketer, full of energy and dedicated to showing the real business impact marketing can have. As a start-up, that’s an exciting combination to have onboard.

Commenting on her appointment, Prestipino said: “I am excited to work for an Aussie start-up. Australia has some awesome start-ups and its always exciting to be in a HQ.

“The Employment Hero team are some of the most passionate and innovative people I’ve had the pleasure of working with and I can’t wait to be the megaphone that amplifies what they’re doing.”