Today, Danone’s high protein brand, YoPRO, launches the latest iteration of the ‘Every Millimetre Matters’ brand anthem to mark its partnership as the ‘Official Yoghurt of the AFL’.
The campaign film stars YoPRO ambassadors and AFL athletes; Christian Petracca of Melbourne Football Club, Isaac Quaynor of Collingwood Football Club, and AFLW athlete; Maddy Prespakis of Essendon Football Club.
Following on from the brand’s successful Australian Olympic Committee partnership, the film sees the next step in the evolution of the ‘Every Millimetre Matters’ campaign. The piece reveals the hard work, dedication and celebration of the one percent gains every athlete experiences when perfecting their craft.
On the campaign film launch, YoPRO’s Protein & Wellness senior brand manager, Xavier Gonzalez said, “YoPRO is excited to unveil the next chapter of the ‘Every Millimetre Matters’ campaign and kick off our AFL partnership for2022.
Whether you’re a weekend warrior or an elite AFL athlete, the small wins count towards every big moment. The same goes with your health – from hitting our protein goals with YoPRO products, to getting your reps in every day – it’s the little things that make the biggest impact.”
Emotive led the creative development and production of the ‘Every Millimetre Matters’ campaign films and Lampoon Group led talent procurement, social media management, influencer activity, and public relations.
Danone’s YoPRO yoghurt is high in protein with no added sugar, no artificial sweeteners and less than 1% fat.
One YoPRO pot contains 15 grams of protein, making the yoghurt the perfect high-performance snack for athletes and Australians on the go.
