Australian travel media brand Escape has unveiled new user experience enhancements and stronger solutions for clients on its official website.
The website’s latest development is anchored in the planning phase and provides users with the ability to save content into custom itineraries, using member preferences and browsing behaviour to surface AI powered recommendations.
These context driven suggestions of activities, places to eat and stay, are combined with essential destination advice and curated tips by Escape’s expert contributors.
Enhancements also include an improved intelligent search system that allows for easy filtering by preferences, interests and travel type plus new ways to explore the world by activities as well as destinations, providing all the tools needed for consumers to plan for their next holiday.
Escape editor-in-chief Kerrie McCallum said the brand had been growing the website’s audience over the past year and improving capability for consumers keen to start travelling once again.
“To deliver these new capabilities we’ve rebuilt the website to help our audience plan more easily. Whatever their holiday needs, desires or destinations of choice, they will be able to surface a wealth of information and inspiration throughout escape.com.au.
“Consumers can explore by interest, experience, budget or place, and get all of their pressing questions answered with up-to-the-minute travel advice while they’re at it.
“Every decision we have made with the rebuild has been informed by extensive consumer research and multiple rounds of user testing, ensuring our content strategy and user experience work in unison to build valuable audiences with intent. This provides our partners with more opportunity than ever to intersect with the planning phase, promoting their itinerary, experience or holiday.”
Escape.com.au is also launching immersive itineraries to capture consumer attention and drive enquiry, in addition to the interactive video itinerary format, bookable video and new first party data segments released in October.
This immersive content will elevate inspiration and assist with planning the right holiday, tour or series of experiences.
The branded content will take consumers through an itinerary, promote inclusions, what to do and where to go with the opportunity to easily embed video content and branded elements.
