Kin Community Australia, in collaboration with B&T, has released episode two of its Women to Watch video series, which showcases Aussie female YouTube creators.

The series is part of B&T’s recently launched Changing the Ratio initiative, and gives an insight into how these successful women run their businesses, connect with their audiences, their passions, and their amazing entrepreneurial spirit.

The second episode features business and personal branding mentor Erin Henry. Her YouTube channel focuses on her life as a businesswoman, entrepreneurship, mindset and living your best life.

Over eight million minutes of Henry’s content have been viewed in the past 12 months and her subscribers have more than doubled in that time.

Liz Ferguson, managing director of Kin Community in Australia and New Zealand, said Henry’s success is a close reflection of the trend in audiences seeking content to better themselves and the growth in self-improvement content on YouTube.

“We have seen huge growth in viewing and engagement across video content that helps female audiences to learn a skill or improve themselves,” she said.

“Kin Community strongly advocates for content that educates and empowers our audiences, so it is great to see videos on entrepreneurship, business and mindset cutting through.”

Henry said she connects with her audience on a very deep level.

“I really do think they are an amazing group of women who are optimistic about creating the best possible life they can for themselves, whether or not they are chasing entrepreneurial endeavours.”

Women to Watch is distributed via YouTube, the B&T website and via email. If you missed the first episode, you can check it out here. Otherwise, stay tuned for another episode next week!