ErdiGroup has announced it has appointed WordPlay Public Relations as the PR agency for its portfolio of hotels, corporate enterprises and philanthropic activity through the Eva and Les Erdi Humanitarian Charitable Foundation.

Founded by the late Eva and Dr Les Erdi OAM, the ErdiGroup collection consists of seven hotels in Victoria, Queensland and NSW.

WordPlay will focus on assisting ErdiGroup’s marketing team with increasing brand awareness for Hotel Urban Sydney and Hotel Urban Brisbane.

The agency will also support ErdiGroup with executive and business profiling, and highlighting the significant contributions of the foundation.

Penny Smits, founder and principal consultant of WordPlay, said: “ErdiGroup was founded on the life lessons of hard work, love, ethics and self-belief. We are delighted to support the group with communicating the Erdis’ ongoing philanthropic vision and business legacy.”