ErdiGroup Appoints WordPlay To Handle PR Activity

Published on: 22nd June 2017 at 4:40 PM

Penny Smits

1 Min Read

ErdiGroup has announced it has appointed WordPlay Public Relations as the PR agency for its portfolio of hotels, corporate enterprises and philanthropic activity through the Eva and Les Erdi Humanitarian Charitable Foundation.

Founded by the late Eva and Dr Les Erdi OAM, the ErdiGroup collection consists of seven hotels in Victoria, Queensland and NSW.

WordPlay will focus on assisting ErdiGroup’s marketing team with increasing brand awareness for Hotel Urban Sydney and Hotel Urban Brisbane.

The agency will also support ErdiGroup with executive and business profiling, and highlighting the significant contributions of the foundation.

Penny Smits, founder and principal consultant of WordPlay, said: “ErdiGroup was founded on the life lessons of hard work, love, ethics and self-belief. We are delighted to support the group with communicating the Erdis’ ongoing philanthropic vision and business legacy.”

TAGGED: WordPlay Public Relations

By Penny Smits

Innately curious. A natural storyteller. A former journalist, turned PR who is highly skilled at ‘extracting the stories’ from organisations and transforming them into content that inspires, motivates, influences and informs. • Highly experienced and qualified public relations professional with recognised talents in strategic planning, media relations and project management. • Experience includes in-house and freelance communications roles, radio and print journalism, copywriting, nonprofit management and academic tutoring.