Entire Agency Of 166 Staff Walks Out In Black Lives Matters Protest

Entire Agency Of 166 Staff Walks Out In Black Lives Matters Protest
SHARE
THIS



The entire staff at US creative agency Periscope have walked off the job in protest at agency bosses’ handling of the Black Lives Matter movement.

The Minneapolis-based agency is owned by parent company Quad who, earlier in the week, issued an edict to staff not to use the agency’s social media channels to promote the Black Lives Matters movement saying it needed an “appropriate time for assessment”.

This led to five of Periscope’s black employees and one LGBTQI+ ally to walk off the job in protest on Wednesday.

Things have now escalated dramtically overnight with the news Persicope’s entire team of almost 170 employees have walked off the job in protest citing Quad management’s lack of action on addressing Periscope’s support of Black Lives Matter on social media and preventing the agency from using the phrase in any of its internal or external comms messaging.

Yesterday, Periscope staff tweeted that it “believes that #BlackLivesMatter. We say it loud and proud as 166 employees in solidarity with those who walked off the job today. We won’t tip toe around it any longer. We are responsible for making the changes and started this morning.”

Staff also issued this statement via the agency’s website.

Persicope’s website describes the agency as “the most visionary, independent, fully integrated agency in the country. Four words drive everything Periscope does: do things people love”.

According to reports on US industry site AdWeek, agency staff have issued their bosses with a list of demands that include mandatory diversity and inclusion training for all levels of leadership and management, that Quad ceases interference in Periscope’s “editorial independence” and the release of full, accurate diversity data for Periscope in line with reporting guidelines.

In a written statement to AdWeek, Quad CEO Joel Quadracci said: “We respect the Periscope employees who have spoken through their actions and continue to do so this week.

“We are on a journey, and I look forward to continuing to adjust our efforts along the way. We have been asked to listen, and we are listening very intently. We are taking decisive actions and reinforcing what we know to be true: Black Lives Matter.”

 

 

 

Please login with linkedin to comment

    Latest comments
  • Alan Zamparutti 1 month ago

    time wasters….as if all 166 peolpe really cared ? what are the odds of that. Classic case of herd/lemming mentality by those who cant think or decide for themselves.

black lives matter

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.