Global data and tag management firm Ensighten has opened up shop in Australia with Chris Brinkworth returning to Sydney to lead the team as regional director Asia Pacific.
See full release:
“Sydney, Australia and CUPERTINO, CA, USA – 26 May 2014: Ensighten, the leading global enterprise data and tag management provider and company behind the Agile Marketing Platform, today announced it has launched in Australia. Chris Brinkworth, who founded and has been running TagMan in New York, has been appointed as Ensighten's Regional Director Asia Pacific and will be returning to Sydney to lead the team.
The announcement comes following Ensighten's acquisition of TagMan, its biggest global competitor in the tag management and attribution space; and Ensighten’s recent announcement that it raised $40 million in Series B funding.
Ensighten's Agile Marketing Platform (AMP) is changing the face of digital marketing by transforming the way enterprises collect, own and act on their customer data in real-time across all marketing channels and devices using omni-channel data and tag management. Ensighten already works with a number of leading brands in ANZ including Air New Zealand, Suncorp, Allianz, GE Capital, Medibank and 2DataFish, an online optimisation and analytics digital agency.
Ensighten President, Dan Dal Degan (pictured), who was in Australia last week visiting clients and partners commented, “As more businesses drive towards true vendor independence and ownership of data beyond their website, Ensighten is positioned to deliver exceptional global and local value to our customers and partners across all industries. We are thrilled to have Chris Brinkworth returning to Sydney to help enterprises across APAC dramatically increase their marketing ROI.”
He continued “Chris has a wealth of pioneering adtech sector experience, including launching the TagMan U.S. headquarters, and he is well known in the Australian digital media industry after seven years at emitch.”
“ANZ’s smaller market, teams and budgets have created a unique competitive eco-system of strategy and measurement which we just don't see in American ‘spray and pray’ digital marketing campaigns,” said Christopher Brinkworth. “However, the local industry faces challenges with the friction in locating, negotiating, testing, validating and supporting nascent, but needed programmatic, cloud technologies from the U.S. and EMEA at scale.”
“Ensighten’s platform will arm organisations, both large and small, with solutions that will enable them to activate their ‘big data stories’ in real-time and level the playing field with true one-to-one marketing experience,” Brinkworth added.
Prior to launching its Australian operation, Ensighten worked in partnership with 2DataFish, a leading Australian analytics and optimisation consulting business. Ensighten will continue to provide tag management capabilities to 2DataFish customers and work with 2DataFish across a number of initiatives.”
Please login with linkedin to comment
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]