The Washington Post has printed the final edition of its Express commuter paper.
And while the decline of print and the ascent of digital is by no means a new phenomenon, the rise and fall of the Express is somewhat unique.
‘WaPo’ started handing out copies of the Express in 2003, right as the web was starting to explode. Despite this, the physical paper gained a huge following.
Editor Dan Caccavaro revealed the Express was printing 200,000 copies a day at its prime as commuters found a way to get a quick news fix on the ride in to work or university.
For a brief moment, the Express bridged the gap between online news and broadsheet newspapers.
But then along came the smartphone, giving readers the chance to read these same stories out of the palm of their hand.
To make matters worse for the publication, Washington has recently installed free WiFi on its trains, meaning readers can enjoy the news without eating in to their mobile data.
“With the growth of WiFi in Washington’s Metro system, The Post can now serve those readers in ways that couldn’t have been imagined when it launched 16 years ago,” said WashPostPR.
“More and more readers are consuming The Post’s content digitally, and The Post will continue to serve those who commute via Metro with digital products, including its mobile site, apps, newsletters and podcasts.”
It’s not all bad news for loyal Express readers, however, who will be given a 60-day free trial for unlimited digital access to The Washington Post.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]