Endeavor Global Marketing, the culturally-led creative agency within the Endeavor network, has rebranded to 160over90.

Following years of growth, the rebrand marks a new phase for 160over90 and was part of an effort spearheaded by Bozoma Saint John (Endeavor’s CMO) and Ed Horne (Endeavor Global Marketing’s president) to unify Endeavor’s many businesses and a series of acquisitions including The Sound Campaign (Australia) Catalyst (US), Clifford French (UK), Fusion (US), IMG Live (global) and RED (US).

Today, 160over90 employs approximately 800 employees globally, with expertise spanning advertising, branding, experiential, brand partnerships, PR and communications.

With offices in New York City, Los Angeles, London, Hong Kong and Sydney, 160over90 offers clients an unprecedented international network of marketing experts specialising in advertising, branding, experiential, digital, sponsorships, PR and communications.

As part of the Endeavor network, 160over90 has unparalleled access and influence within entertainment, sports, culinary, fashion, music and the arts, placing its teams at the forefront of culture.

160over90’s senior vice president and managing director for Australia, Jason Fielding said: “We’re excited to be embarking on this next phase of the agency’s evolution under one strong banner that encompasses our entire network of experts across advertising, branding, experiential, digital, sponsorships, PR and communications.”

160over90’s Sydney and Melbourne offices are comprised of 15 marketing professionals with expertise in strategic partnerships, brand strategy, experiential, design, commercial rights representation, live events, PR and communications.

Current clients include Marriott International, V Energy, Federation Square, FFA and AFL.