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B&T > Media > Emotive Expands Amplification Team With New Hire
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Emotive Expands Amplification Team With New Hire

Alison Mitchell 1
Published on: 1st October 2015 at 12:20 PM
Alison Mitchell 1
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Independent content marketing business, Emotive, continues to expand with the announcement of Nicole Thomas in the newly created role of partnerships and audience manager.

Thomas joins Emotive from Boom after four years, where she held the role of senior community manager.

Reporting to the strategic partnerships and audience director, Jamie Crick, Thomas will be responsible for managing critical amplification functions across client campaigns and projects.

Jamie Crick, strategic partnerships and audience director, Emotive, said: “Emotive’s Amplify product has been really well received in market and this appointment reflects our need to increase resources in this area. Nicole comes with unequalled experience in social video activation and the local influencer talent space. Her relationships within the Australian influencer community are second to none and her reputation in activating client campaigns effectively is impeccable. We’re absolutely delighted to have her join the Emotive team.”

This appointment highlights the rapid growth and success of Emotive since its launch in Australia eight months ago. Emotive entered the market delivering a new and more accountable model to the content marketing landscape and have worked with some of the country’s biggest brands, including Optus, Four Seasons Condoms, Student Flights and Subway.

Thomas commences with Emotive today.

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By Alison Mitchell 1
I am currently the Marketing & Activations Director for Emotive. Working in media for the past 12 years, my career commenced in sales at Fairfax Media working on Good Weekend Magazine, and later working across both Sydney and Melbourne Magazines. London called, where I gained invaluable international experience managing key accounts for The Sunday Times Travel Magazine. Upon returning to Australia, I joined MCM Media where I later became responsible for managing trade and consumer marketing across all brands and platforms in my role as Marketing Executive. My biggest achievement at MCM Media was the successful company rebrand from MCM Media to Authentic Entertainment in June 2014. Prior to joining Emotive, I developed and implemented a strategic Trade Marketing Plan for Brand New Media. I hold an undergraduate degree in Marketing from the University of Newcastle and a postgraduate in Media from the University of NSW. I am passionate about all things content marketing, audience, social media, brands, advertising, trade & consumer marketing, music, events and bringing brands and consumers closer together.

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