Independent content marketing business, Emotive, continues to expand with the announcement of Nicole Thomas in the newly created role of partnerships and audience manager.

Thomas joins Emotive from Boom after four years, where she held the role of senior community manager.

Reporting to the strategic partnerships and audience director, Jamie Crick, Thomas will be responsible for managing critical amplification functions across client campaigns and projects.

Jamie Crick, strategic partnerships and audience director, Emotive, said: “Emotive’s Amplify product has been really well received in market and this appointment reflects our need to increase resources in this area. Nicole comes with unequalled experience in social video activation and the local influencer talent space. Her relationships within the Australian influencer community are second to none and her reputation in activating client campaigns effectively is impeccable. We’re absolutely delighted to have her join the Emotive team.”

This appointment highlights the rapid growth and success of Emotive since its launch in Australia eight months ago. Emotive entered the market delivering a new and more accountable model to the content marketing landscape and have worked with some of the country’s biggest brands, including Optus, Four Seasons Condoms, Student Flights and Subway.