Hiphop artist Eminem is behind a fake anti-depressant ad campaign in the US which has turned out to be a whacky stunt to promote his brand new album Revival.
The spoof campaign includes OOH, print and digital and is being touted as a cure to the fictitious illness Atrox Rithimus, which is actually Latin for “bitter rhyme”.
The ad’s claim “Revival is a non-injectable medication given through the ear canal, and is not intended for anal use.”
The ads were apparently so realistic, that Eminem’s music company has revealed that they weren’t allowed to be shown in New York because they looked too much like a misleading pharmaceutical ad.
However, the ads were outed as a spoof by Eminem’s manager Paul Rosenberg via an Instagram post last Friday when he revealed the campaign was all part of a promotion for the new album that was launched over the weekend.