Eminem Promotes New Album With Fake Pharma Ads

Eminem Promotes New Album With Fake Pharma Ads

Hiphop artist Eminem is behind a fake anti-depressant ad campaign in the US which has turned out to be a whacky stunt to promote his brand new album Revival.

The spoof campaign includes OOH, print and digital and is being touted as a cure to the fictitious illness Atrox Rithimus, which is actually Latin for “bitter rhyme”.

The ad’s claim “Revival is a non-injectable medication given through the ear canal, and is not intended for anal use.”

Screen Shot 2017-12-18 at 9.07.15 am

The ads were apparently so realistic, that Eminem’s music company has revealed that they weren’t allowed to be shown in New York because they looked too much like a misleading pharmaceutical ad.

However, the ads were outed as a spoof by Eminem’s manager Paul Rosenberg via an Instagram post last Friday when he revealed the campaign was all part of a promotion for the new album that was launched over the weekend.

Screen Shot 2017-12-18 at 9.23.06 am

 




Please login with linkedin to comment

Ad campaigns Eminem

Latest News

“Cornerstones Of Community Strength”: CARE Spotlights Vital Role Of Women To Overcome Poverty & Recover From Conflict & Disaster
  • Campaigns

“Cornerstones Of Community Strength”: CARE Spotlights Vital Role Of Women To Overcome Poverty & Recover From Conflict & Disaster

This International Women’s Day, CARE Australia will celebrate women as global change-makers amid increasingly frequent conflicts and climate-related crises, with Ashleigh Streeter-Jones, Natalie Kyriacou OAM, and Justine Cullen spearheading the initiative as ambassadors. Lead image: Ashleigh Streeter-Jones In its third consecutive year, the ambassadors will champion CARE Australia’s Her Circle initiative, which recognises that: when […]

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations
  • Media

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations

Avid Collective has officially announced the appointment of former Scout Publishing and Junkee Media executive Niki Jones (lead image) as its new head of enablement operations. In the newly created role, Jones will be responsible for overseeing operational activities across various arms of business with a focus on partner engagement. “Niki’s appointment comes at an […]