Emarsys Joins Google Cloud Partner Advantage Program

Cloud computing concept - connect devices to cloud. Businessman or information technologist with cloud computing icon and tablet.
SHARE
THIS



Marketing platform Emarsys has announced it is now a technology partner in the Google Cloud Partner Advantage Program.

Emarsys is collaborating with Google Cloud’s AI engineers on Google Kubernetes Engine to enhance Emarsys’s scalable digital marketing platform by incorporating real-time analytics and live AI models. This will provide instantaneous predictions on data from more than 1.4 billion users, enabling Emarsys clients to respond instantly to consumer behaviour, thereby improving time-to-value of their marketing efforts.

AI is integral to the Emarsys marketing platform and replaces the need for a separate customer data platform (CDP) used for collection, unification, augmentation and segmentation, a marketing platform and AI solution, therefore reducing the total cost of ownership.

Its AI-powered predictive solution is already helping over 2,500 companies unlock new revenue opportunities and deliver faster incremental revenue growth. Google Cloud enables Emarsys to build a scalable data and AI platform that provides powerful, actionable insights in real-time.

With access to more data than ever before, companies have never been better positioned to adopt precision marketing methods and target the right customers at the right time. However, up until now, e-commerce and retail marketers have only been reacting to customer interactions, events, and behaviour.

This limitation has made it difficult for marketers to personalise content, offers, and timing of communications in advance of events actually happening – producing poor customer experiences. It also makes it difficult for marketing leaders to predict the lifetime value of individual contacts, permutations of different segments, as well as to predict revenue potential for those segments and the business as a whole.

The work that Emarsys is undertaking with Google Cloud signals the start of a new connected marketing era.
“With Google Cloud, we’ve been able to build a truly real-time data platform. The norm used to be daily batch processing of data. Now, if an event happens, marketing actions can be executed within seconds, and customers can react immediately. That makes us very competitive in our market,” said Emarsys head of data Levente Otti.

The Emarsys marketing platform incorporates a CDP with an underlying AI prediction platform woven into the fabric of the solution – along with channel automation capabilities as one, unified solution. AI-enabled turnkey tactics are fully populated with business logic to personalise communications on a 1-to-1 level.

“AI is as close to a silver bullet as marketers can get to solving for the above pain points, but it will really only deliver fully for ecommerce and retailers if it’s designed as an end-to-end marketing solution across all channels, use cases, personalisation and data. Additionally, the data, business knowledge and algorithms must work in unison for businesses to adopt AI. The technology works best with a continuous flow of incoming, healthy data and self-learning algorithms,” added Emarsys VP AI Raj Balasundaram.

Emarsys also teamed up with Google Cloud partner Aliz who helped Emarsys navigate the Google Cloud ecosystem to find the right products, and continues to work with Aliz and Google Cloud exploring other products such as Google Cloud BigQuery ML and TensorFlow to improve its AI processes.

 

Please login with linkedin to comment

Emarsys google cloud

Latest News

CRA Chief Ford Ennals Announces Refresher For Radio Company
  • Media

CRA Chief Ford Ennals Announces Refresher For Radio Company

CRA chief executive officer Ford Ennals (pictured) announced today a renewed strategic direction for the peak radio industry body, with a greater emphasis on the digital audio market along with supporting its members to grow commercial radio advertising revenue. “We are experiencing strong growth in digital audio so it’s timely for CRA to have a […]

AWS’s Curiosity Kid Campaign Is A Heartwarming Tribute To Small-Scale Success
  • Campaigns

AWS’s Curiosity Kid Campaign Is A Heartwarming Tribute To Small-Scale Success

Amazon Web Services (AWS) has launched its first Above the Line (ATL) brand campaign after a decade of being in Australia, with the feel-good ‘Curiosity Kid’ ad series showcasing the many brands using its services. The campaign, which launched on August 7, highlights how AWS can be used for innovation by local businesses, demonstrating a […]

What Aussie Brands Can Learn From Global Lessons In Sustainability Engagement
  • Opinion

What Aussie Brands Can Learn From Global Lessons In Sustainability Engagement

In this guest post, Stu Wragg (lead image), chief strategy officer at Herd MSL, takes a look at global brands getting the sustainability message right and the lessons Aussie brands can learn along the way… The need to address increased consumer and employee interest in the environmental and social action of business is clear to […]

Opinion

by B&T Magazine

B&T Magazine
SOCA Welcomes Two New Senior Hires In Farah Alias And Neil Martin
  • Marketing

SOCA Welcomes Two New Senior Hires In Farah Alias And Neil Martin

Significant Other Creative Agency (SOCA) has brought on two senior hires, with Farah Alias joining as partnerships director and Neil ‘Marty’ Martin jumping into a dual head of art role. Alias (pictured, right) brings with her a wealth of senior international experience and knowledge from DDB & BBDO Singapore, Wunderman Thompson, and most recently Rare. […]

Ogilvy NZ Lands Partnership With Breast Cancer Foundation NZ
  • Marketing

Ogilvy NZ Lands Partnership With Breast Cancer Foundation NZ

Ogilvy NZ has been appointed as the new creative and strategy agency for Breast Cancer Foundation NZ. BCFNZ chief executive Ah-Leen Rayner said the Ogilvy team presented a new direction for the foundation with a strong focus on reaching Maori and Pasifika women who were over-represented in breast cancer statistics. “Ogilvy’s approach acknowledged our current […]

Claxon Bags CarExpert Partnership For Creative And Media
  • Marketing

Claxon Bags CarExpert Partnership For Creative And Media

Australian new car website, CarExpert.com.au has appointed independent growth agency Claxon as its creative and media agency after pitches from a slew of other agencies that included HERO and DDB. Claxon will be handling the creation of a new national TVC campaign and the associated media account working closely with shareholder, Seven West Media to […]

InsideOut PR Wins Prestige InHome Care Account
  • Media

InsideOut PR Wins Prestige InHome Care Account

Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]