Marketing platform Emarsys announced the appointment of Adam Ioakim as managing director for the Asia Pacific region.

Based in Sydney, Adam will be responsible for driving strategic business growth plans and excellence in operations in Asia Pacific. Ioakim brings almost 20 years’ experience in retail, technology, professional services and general management to his new position.

Prior to joining Emarsys, he spent 10 years at retail intelligence firm ShopperTrak, most recently serving as General Manager, Australia and South East Asia. During his time at ShopperTrak, Adam led the expansion of the business into Asia Pacific and Japan, working with global retail brands to drive revenue growth and reduce operational costs.

“We are very excited to have Adam join Emarsys for this next chapter of his career”, said Emarsys chief revenue officer Andrew Fullerton.

“Asia Pacific is one of the fastest-growing markets for Emarsys and Adam brings the industry knowledge and depth of retail understanding to steward the business in this exciting phase of growth.”

Ioakim commented: “One of the reasons I joined Emarsys is the very obvious dedication of the team to driving continuous value for our customers.

“I’m thrilled to join the company as it continues to lead an industry that’s constantly evolving and rising to meet new challenges. I firmly believe Emarsys is strongly placed to deliver the solutions that retail, ecommerce and travel brands need to provide the seamless, personalised experiences consumers today demand.”

The company also announced that Heath Barlow, market lead and director AUNZ will relocate to London to lead Emarsys in the United Kingdom, Nordics and Benelux as Managing Director from January 2020.

“Over the past three years, Heath has made a massive contribution to not only our Australian and New Zealand business, but also to our customers and partners,” said Fullerton. “There’s no one better suited than him to lead our UK, Nordics and Benelux businesses into the future.”