Danone has introduced a low sugar yoghurt innovation, Two Good, to the Australian market. To coincide with the launch, Australian model and television personality, Elyse Knowles, has been announced as an ambassador of the brand.
The partnership will see Knowles promoting Two Good yoghurt and championing the simple and honest approach to wellbeing that the brand offers. The partnership will also demonstrate Two Good’s commitment to meeting the increasing demand from millennials and Gen Z consumers for low sugar options without artificial flavours, preservatives or colours.
On the new partnership, Two Good senior brand manager, Ramona Culda said, “We are delighted to sign a trusted Australian name like Elyse Knowles to represent Two Good. Elyse has fantastic synergy with the brand and reaches an audience who recognises that choosing low sugar, healthy and goodness packed products is key to their well-being longevity without having to compromise on taste.
“Two Good is our straightforward, honest answer to living well, made locally in Kiewa, Victoria with only 2g of total sugar per cup, no nasties and a taste naturally good. Try all our flavours and discover just how good Two Good really is. A taste of the good life, TWO be sure!”
The partnership with Knowles was procured by Lampoon Group, who have been appointed as Danone’s brand communications agency to execute Two Good’s social media, public relations, activations, content, ambassador partnerships and influencer program.
Lampoon Group CEO, Josh White said, “We’re thrilled to be awarded the Two Good account and to be working with Danone to introduce another amazing product to the market. We have been driving the success of Danone’s high-protein snack brand, YoPRO, since the brand first launched in 2017 and over that time we have delivered a number of very successful product launches and campaigns for the brand. Adding Two Good to our portfolio is a fresh and exciting opportunity for our agency to build another trusted Danone brand.”
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